Yet Another Hot Chick Lives Up to Stereotype


Ladies, don't you hate it when your man is obsessed with stupid things like cars and trophies and memorabilia? The girl in this DIY Network commercial certainly is. But not in the way you'd expect. In the end, she's a good girl who serves her man exactly what he needs And for those who hated the Method Shiny Suds commercial, yes, she probably is perpetuating the woman-as-sexual-slave-to-men stereotype. But, hey, this is advertising. This is what we do. We live on stereotypes like vampires live on blood.

by Steve Hall    Dec- 8-09    
Topic: Racy, Video

According to IX Web Hosting No One Knows What GoDaddy Does


So you think sex sells and GoDaddy is successful because of it's sex-laced ad campaign filled with women whose tops can't contain their bulging, over-sized breasts and hot race car drivers who can't act? Jeremy Fox doesn't think so and set out to prove it by asking people on the street if they'd ever heard of GoDaddy and, if so, could explain what GoDaddy does. Predictably, the results are not very good for GoDaddy.

Of course Jeremy works for GoDaddy competitor IX Web Hosting and wants us to know his company does a better job than GoDaddy.

by Steve Hall    Dec- 8-09    
Topic: Brands, Video

Advertising's Darwin Awards: The Tracy Awards


After a two month submission period, the judges have finally handed down the list of "winners" of the First Annual Tracy Awards, an awards show created to honor the worst of the worst in advertising. Yup. Just what we love. Brands like Snickers and Microsoft were among the finalists, winning such awards as "Best high-profile fall from grace" (Snickers); "Best reckless waste of expensive talent" (Oreo) and "Best use of cross-promotion to single handedly destroy comedy forever" (Microsoft) for their various campaigns.

more »

by Steve Hall    Dec- 8-09    
Topic: Industry Events

Tarantino Japanders, Fashion FlaskWalks, Interns Beg


- And now that fashion brands are involved, we've relabeled the flashmob FlashWalk.

- Want to be Phamous in Vegas? Oops, that's another casino's thing. Anyway, Mandalay Bay has launched the Untamed Adventure Contest. Facebook. Untamed moments. Compromising positions. Pictures. Prizes.

- Dear PR people: Don't lie. You don't want to "gauge my interest." You want me to give you press. There's no need for code words.

- Please Hire Us. Crispin Porter + Bogusky interns beg for jobs. Complete with retro flashing logo.

- If you somehow missed it during the Victoria's Secret Fashion Show, here's the :90 Michael Bay-directed commercial for your viewing pleasure.

more »

by Steve Hall    Dec- 8-09    
Topic: Agencies, Celebrity, Guerilla, Industry Events, Social, Video, Viral

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Oh Snap! Radio Shack Gets Down With Its Holiday Self


Just so we're clear. Adrants isn't a misogynistic entity which hates everything. We actually like stuff. Kooky stuff. Weird stuff. Strange campaigns from electronics retailers like Radio Shack ("The Shack") which manage to be moderately cool without leaving the essence of the brand behind: lots of electronics at great prices.

Butler, Shine, Stern and Partners created an eight spot holiday campaign which was produced by Stardust. The campaign's got Biz Markie, breakdancing astronauts, a toy soldier DJ and other oddities.

See all the commercials here.

by Steve Hall    Dec- 8-09    
Topic: Campaigns

Dear World: We're Sorry For Ignoring Global Warming


If you're on the side which believes the world is going to melt away due to global warming, you'll love this new campaign from Arc Communications for Greenpeace which hopes to catch the attention of those attending. the 15th annual United Nations Climate Change Conference in Copenhagen.

If you're on the side which believes global warming is just a natural cycle, you'll get a nice chuckle out of the campaign.

more »

by Steve Hall    Dec- 8-09    
Topic: Campaigns, Cause

Agency Avoids 'Shiny Suds' Madness With PC Holiday Card


Don't you love political correctness? Not only does it cause a simple commercial about the ill effects of bathroom cleaning products on your skin to be wildly misinterpreted but is also causes agencies to create holiday cards designed to avoid out-of-left-field cause group attacks over holiday season terminology.

Concerto Marketing Group thinks it has the answer.

by Steve Hall    Dec- 8-09    
Topic: Agencies

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