Social Media is Not Broadcast Media


Oh how persnickety people can get online. Once again it's a cause group and once again it's "mommy bloggers." Today PETA mass-tweeted "Never-b4-seen photos that will convince parents never 2 take their kids 2 the circus:" to over 150 Twitter users according to Allie Sullivan who watched the drama unfold this morning. The tweet linked to a site on which photos depicted the training of baby elephants for Ringling Bros. Circus

Without surprise, the mass tweet was met with a bit of vitriol such as "@officialpeta fuck you I hate PETA and always have" from @JessicaGottlieb. But it was also met with what, in the first place, PETA should have, if you're a social media believer, been going for: a conversation. Luckily, one did start between the cause group and Lucretia Pruitt. And by all accounts it ended pleasantly.

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by Steve Hall    Dec-16-09    
Topic: Bad, Opinion, Social

Jack Link's Beef Jerky Says 'Merry Squatch-Mas'


Yes there is a fart in this Merry Squatch-mas card from the folks over at Jack Link's Beef Jerky. See? Jeff Goodby is right. Hardly an ad goes by today without a fart joke in it. It's still kinda funny though. And if you are the type that simply can't get enough fart jokes, just keep clicking on number 6 until you have no gas left.

by Steve Hall    Dec-16-09    
Topic: Brands

Creating A Holiday Card is a Pain in the Ass


Each year advertising agencies unleash their creative resources to create the annual holiday card. or some, it's a chance to spread one's creative wings. For others, it's a quagmire of over-engineering, political correctness gone mad, analysis paralysis and a waste of time. Boston's Duffy & Shanley, instead of creating a card, has chosen to share their holiday card creative process with us. We're sure you'll all agree their process is quite similar to your own.

by Steve Hall    Dec-16-09    
Topic: Agencies

Sexual Fantasy Nets New Domain Name


When you're sitting in the weekly agency bore-fest otherwise known as the traffic meeting, your mind tends to wander a bit doesn't it? You think of the bills you have to pay. The grass that needs mowing. The house that needs to be cleaned. The Christmas presents that need to be shopped for. The oil change appointment you need to make for your car. The new business presentation you need to prepare for. The groceries you need for dinner tonight...and girl on girl action between the traffic manager and her assistant.

Say what? OK, so maybe that last one only happens in a CrazyDomains commercial with Pamela Anderson and her attractive assistant who are looking for a new domain name for their business. With the help of one employee who finds himself in the middle of a full on fantasy, the ladies get what they need and the man ends up the star employee of the day.

Hey Bob Parsons, your commercials use to be fun like this. What happened?

by Steve Hall    Dec-16-09    
Topic: Commercials, Racy

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In Old Versus New, Jeff Goodby Raps


In a Goodby, Silverstein & Partners holiday video, Jeff Goodby goes up against a young employee in a battle of old versus new.

Some choice phrases:

Goodby: "Every joke you write ends in a fart."

Young: "Your pony tail belongs back in Woodstock."

Love the ending.

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by Steve Hall    Dec-16-09    
Topic: Agencies

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