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And You Thought the Method Shiny Suds Ad Was Offensive

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Oh look! Just in time to counteract all the hoopla over the Shiny Suds "rape scenario" fiasco. Tit for tat as they say. If you believe the woman in the Method Shiny Suds commercial was somehow being sexually assaulted by those leering, dirty-minded bubbles, you'll definitely relate to the horrific plight of the man in this Orangina commercial who is verbally taunted, assaulted with a whip and forced to strip while he fears for his life.

Oh the horror of it all! The insensitivity to the plight of men! Reducing a man to nothing more than a caged plaything! How dare Orangina portray men as sexual objects for S&M-fixated women! It's as if sexually assaulting men is an acceptable form of behavior! Good God. What has this world come to?

What? No cause group outrage over this one?

by Steve Hall    Dec- 9-09    
Topic: Commercials, Racy, Strange, Worst



Dell Hunts, Mistletoe Grows, Mispronunciation Un-Allowed

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- Like scavenger hunts? The you might like Dell's Holiday Gift Hunt. You could win all sorts of goodies including a new TV.

- OK so it's just a mistletoe. But it is big.

- And yes. Now we can't even laugh at a guy who has trouble pronouncing a Hispanic name.

- And gap employees dress in plaid and act like zombies. All to...sell clothes?

- It must be the water.

by Steve Hall    Dec- 9-09    
Topic: Brands, Promotions



Some Banners Are More Interactive Than Others

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Like online games? Like online racing games? Don't have enough money to actually buy a decent online racing game? Electronic Arts is here to help with their new ad campaign. An interactive banner has been placed on several gaming and automotive sites, such as AutoWeek, in the Netherlands which allow the visitor to race against others viewing the banners on other sites.

Here's how the campaign is described: "After each race, players are invited to race the next track on the following website. Combined, all 5 websites form a Grand Prix. Players can save and cumulate their scores across all five websites, by creating an online Driver Profile. All the Driver Profiles are ranked on a central Leaderboard, that is found on the campaign site. The player with the highest Leaderboard position at the end of the campaign, wins the Grand Prix: a custom race chair, an XBOX 360 Elite, the game Need for Speed SHIFT and an exclusive mini fridge from Coca-Cola Zero, the campaigns in-game advertiser."

Amsterdam-based NRG3 created the campaign.

by Steve Hall    Dec- 9-09    
Topic: Online



Yet Another Hot Chick Lives Up to Stereotype

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Ladies, don't you hate it when your man is obsessed with stupid things like cars and trophies and memorabilia? The girl in this DIY Network commercial certainly is. But not in the way you'd expect. In the end, she's a good girl who serves her man exactly what he needs And for those who hated the Method Shiny Suds commercial, yes, she probably is perpetuating the woman-as-sexual-slave-to-men stereotype. But, hey, this is advertising. This is what we do. We live on stereotypes like vampires live on blood.

by Steve Hall    Dec- 8-09    
Topic: Racy, Video



According to IX Web Hosting No One Knows What GoDaddy Does

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So you think sex sells and GoDaddy is successful because of it's sex-laced ad campaign filled with women whose tops can't contain their bulging, over-sized breasts and hot race car drivers who can't act? Jeremy Fox doesn't think so and set out to prove it by asking people on the street if they'd ever heard of GoDaddy and, if so, could explain what GoDaddy does. Predictably, the results are not very good for GoDaddy.

Of course Jeremy works for GoDaddy competitor IX Web Hosting and wants us to know his company does a better job than GoDaddy.

by Steve Hall    Dec- 8-09    
Topic: Brands, Video



Advertising's Darwin Awards: The Tracy Awards

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After a two month submission period, the judges have finally handed down the list of "winners" of the First Annual Tracy Awards, an awards show created to honor the worst of the worst in advertising. Yup. Just what we love. Brands like Snickers and Microsoft were among the finalists, winning such awards as "Best high-profile fall from grace" (Snickers); "Best reckless waste of expensive talent" (Oreo) and "Best use of cross-promotion to single handedly destroy comedy forever" (Microsoft) for their various campaigns.

more »

by Steve Hall    Dec- 8-09    
Topic: Industry Events



Tarantino Japanders, Fashion FlaskWalks, Interns Beg

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- And now that fashion brands are involved, we've relabeled the flashmob FlashWalk.

- Want to be Phamous in Vegas? Oops, that's another casino's thing. Anyway, Mandalay Bay has launched the Untamed Adventure Contest. Facebook. Untamed moments. Compromising positions. Pictures. Prizes.

- Dear PR people: Don't lie. You don't want to "gauge my interest." You want me to give you press. There's no need for code words.

- Please Hire Us. Crispin Porter + Bogusky interns beg for jobs. Complete with retro flashing logo.

- If you somehow missed it during the Victoria's Secret Fashion Show, here's the :90 Michael Bay-directed commercial for your viewing pleasure.

more »

by Steve Hall    Dec- 8-09    
Topic: Agencies, Celebrity, Guerilla, Industry Events, Social, Video, Viral



Oh Snap! Radio Shack Gets Down With Its Holiday Self

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Just so we're clear. Adrants isn't a misogynistic entity which hates everything. We actually like stuff. Kooky stuff. Weird stuff. Strange campaigns from electronics retailers like Radio Shack ("The Shack") which manage to be moderately cool without leaving the essence of the brand behind: lots of electronics at great prices.

Butler, Shine, Stern and Partners created an eight spot holiday campaign which was produced by Stardust. The campaign's got Biz Markie, breakdancing astronauts, a toy soldier DJ and other oddities.

See all the commercials here.

by Steve Hall    Dec- 8-09    
Topic: Campaigns



Dear World: We're Sorry For Ignoring Global Warming

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If you're on the side which believes the world is going to melt away due to global warming, you'll love this new campaign from Arc Communications for Greenpeace which hopes to catch the attention of those attending. the 15th annual United Nations Climate Change Conference in Copenhagen.

If you're on the side which believes global warming is just a natural cycle, you'll get a nice chuckle out of the campaign.

more »

by Steve Hall    Dec- 8-09    
Topic: Campaigns, Cause



Agency Avoids 'Shiny Suds' Madness With PC Holiday Card

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Don't you love political correctness? Not only does it cause a simple commercial about the ill effects of bathroom cleaning products on your skin to be wildly misinterpreted but is also causes agencies to create holiday cards designed to avoid out-of-left-field cause group attacks over holiday season terminology.

Concerto Marketing Group thinks it has the answer.

by Steve Hall    Dec- 8-09    
Topic: Agencies



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