Mammoth Mountain Takes (OK, Gets) 14 Inch Dump
Ski areas love to tout their snowfall. So why not employ some bathroom humor double entendre rather than the usual "we get tons of snow" boredom that usually passes for ski area advertising. From LA-based David&Goliath comes this outdoor campaign for Mammoth Mountain.
Using digital billboards and weather widget on the mountain's website, snowfall amounts are posted to the billboard in real-ish time. The euphemism for these updates are Dump Alerts.