Look. It's like a Snuggie for booth babe marketing. How long before we see this at the next ad:tech, Blogworld or Affiliate Summit? We'd love to see it simply for the hilarity of watching three girls try to maneuver an exhibit hall floor without causing a traffic disaster.
Well here's a different approach to safe driving advertising. Rather than horrific death and dismemberment, TBWA Toronto has created a quirky MADD campaign that highlights the stupid behaviors of idiots who explain how to stay on the road while drunk. There's no blood. There's no guts. There's no screaming girlfriend and there's no inconsolable parents.
Nope. Just a collection of doofuses telling us how they manage not to crash while drunk. Hmm. Not too sure about this one. Making light of drunk driving? That's sort of like making light of misogynist shiny suds who taunt women in a shower. Who would do that?
We'd be remiss in our reportage of sex-laced advertising if we didn't inform you of this French Aubade lingerie campaign created by Chainsaw which has a woman pimping the lingerie from an apartment above a busy street where passersby can watch her silhouette behind a window curtain. And when she's done prancing around in the room, she unveils herself (point for product shot) and then closes the blinds revealing the brand name (point for actual information transferal).
And that's it (point for salaciously gratuitous post for the day).
OK. So here we go. Sharpen your bayonets. Polish your vitriol. Crank up your voracious commentary. Yes. This is Adrants' first IZEA Sponsored post. Let's get the necessarys out of the way: This is a Sponsored Post written by me on behalf of Coldwell Banker. All opinions are 100% mine.
Why are we doing this? It's a newish form of advertising and that's one of the things we write about here on Adrants. While we've written scathing reviews of this form of advertising in the past, it's become a significantly prevalent form on online advertising. We want direct experience and direct feedback from you on this. Yes, we are being paid for this.
The other reason we're writing this is because the subject matter is of interest to many. It's all about the 2010 Homebuyer Tax Credits (tracking link). Coldwell Banker (the client) has all the information here (tracking link). In short, homeowners who have lived in a current home consecutively for 5 of the past 8 years can receive up to a $6,500 tax credit when purchasing a home. First time home buyers can receive up to $8,000. As with all things tax-related, there are income limits: $125,000 for singles, $225,000 for married couples with a $20,000 phase-out of the credit for both. You have to apply for this by April 30 and close on your home by June 30.