Die Hard Powers Reggie Watts


Back in the day, DieHard commercials used to go to great lengths to illustrate how long their batteries lasted. In one such illustration, they left a car frozen on a lake to see if it would start. In a more recent commercial from Y&R Chicago intended to reach a younger audience, we see beat boxer Reggie Watts powered by the Die Hard Platinum battery perform for a bit. The battery powering Watts and all his equipment then starts a car.

Given that the only real power Watts is using here is for a few lights and a small, tabletop amplifier, the spot feels weak and doesn't really illustrate the staying power of the battery very well.

more »

by Steve Hall    Jan-14-10    
Topic: Bad, Celebrity, Commercials

Seriously? Boston Still Thinks the Yankees Suck?


If you're a Red Sox fan, you might like this three-spot spec campaign. Or, after viewing, you might not want to admit you're a Red Sox fan since all this campaign does is paint you a sore loser. You did beat the curse a few years ago, after all. Lighten up.

by Steve Hall    Jan-14-10    
Topic: Bad, Spoofs, Strange

CareerBuilder Hopes to Light Farts on Fire During Super Bowl


Two guys. In cubicles. Giggling. One lights his farts on fire. The two giggle like seven year olds while a woman between them is annoyed. When the boss walks up, she's momentarily gleeful the two will be chastised for their childish behavior. Instead, the boss hands his lighter to fart boy so he can continue shooting flames out of his ass. The woman? Well, she is not pleased.

This has to be harassment of some sort, right? I mean it's two guys, no, three, against a woman. And the guys are being very disrespectful of the woman's olfactory space. This is just wrong. Where's the cause group uprising over this one? Where's the Association of Humorless Hoes? Feminists For A Fart-Free Workplace? Gays Against Gag-Worthy Gaseousness? Bitches Against Boisterous Boys?

Oh the horror of it all!

This travesty is one of a few potential CareerBuilder commercials the company has released for people to vote on for airing during the Super Bowl.

by Steve Hall    Jan-14-10    
Topic: Commercials, Strange, Super Bowl 2010

Montana Meth Wants You to Say Something


With four new commercial which, as past campaigns have, illustrate the not so pleasant effects of methamphetamine, the Montana Meth Projects asks kids to say something when their friends say they are going to try meth.

Directed by three-time Academy Award-nominated cinematographer Wally Pfister, the ads can be seen here.

by Steve Hall    Jan-14-10    
Topic: Campaigns, Cause, Commercials

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Survey Says: Super Bowl Ads Still Sell


Despite the uncertain economy, three out of four Americans are still more likely to research or buy a product after seeing it advertised during the Super Bowl, according to a study of 1,000 Americans fielded by Venables Bell & Partners.

Of respondents polled, 40% were optimistic about the future of the economy in 2010; 24% pessimistic; and 36% unsure. However, the majority of consumers state that advertising in the Super Bowl is responsible vs. irresponsible, and 64% would be disappointed if advertising during the game disappeared.

When asked what they were most likely to discuss the Monday after, Americans are just as likely to discuss ads, as they are plays. In fact, 66% still remember their favorite brand advertiser from last year's Super Bowl while only 39% remember who won the game.

Advertising more memorable than the game? Love that!

by Steve Hall    Jan-14-10    
Topic: Research, Super Bowl 2010

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