This is a very, very cool use of YouTube and Flash technology. In the middle of a "PSA" for the plight of dolphins caught in fishing nets, the reaches out of the video window and grabs one of the mean comments. It turns out the video is for cyberbullying. Very cool.
Of course, you can tel the whole page is "flashed" but if you aren't initially looking for it, the technique works quite well.
OK so yea, a car company has to do crazy things at a show to get attention and attract people to their booth. But this dance routine performed last month at the LA Auto Show is a disaster. The music is awful. The lyrics are corny. And the dance routine looks like it was choreographed by a kindergarten teacher.
This is how you promote a new car? Maybe GM should go out of business just for horrifying us with this stuff. At least the person responsible for this disaster has been "reassigned" according to AutoBlog.
Ever wonder makes a great website? Well, Aquent, with help from Barbarian Group, thinks it has the answer. As you roll over particular elements of the site, The Internet Online Website provides tips on the importance of each element and hos you can use the tips to improve youur own website.
As Ryan mcMaus write on the Barbarian Blog, "InternetOnlineWebsite.com is a website ABOUT websites. It's been specially formulated to educate, enlighten, and delight those who are looking to add to their online presence and marketing initiatives."
We like. Simple. Informative. Helpful. Instructional.
Adding to the growing collection of create-a-hottie promotions, this work from Firebelly for the months old movie Surrogates creates a custom hottie for you after you answer a few questions. Called Surrogate, the site also lets you share your creation on Facebook or send it off to a friend.
We're happy with our creation, Jessica, who likes strawberries and who, apparently, made off with all the breast molding material.
Kind of a boring ad but if you're into Brett Favre, you might like it. It's from Y&R Chicago and it's for Sears and is pushing TV set sales. It features the football star in a Sears television showroom bantering with a salesman. A little joke is made and that's it. Nothing special. But, as we approach playoff weekend and the Super Bowl, it kinda resonates. More ads will follow this weekend.
Leading up to the game in Miami, consumers can visit Sears Football to vote for their favorite Brett Favre TV ads and enter to win a gift card as part of the TV MatchMaker sweepstakes.
God help us. If you hate political advertising as much as we do, you might want to consider relocating to Mars. Or, if you're not partial to space travel, the North Pole where we hear not too many media outlets call home.
Yesterday, the Supreme Court overturned federal legislation which limits the amount of money corporations can spend to support or oppose a candidate. The decision also made unconstitutional a hefty portion of the McCain-Feingold campaign finance reform act.
You've been warned. You may hate watching more political ads but you might also make a lot more money creating crappy ads pimping candidates and hyping issues. Of course, more ads featuring Paris Hilton or Obama Girl might not be such a bad thing.
In Spain, certain dieting and beauty ads may be banned from advertising before 10PM. A new law states, "Broadcasters cannot carry advertisements for things that encourage the cult of the body and have a negative impact on self-image - such as slimming products, surgical procedures and beauty treatments - which are based on ideas of social rejection as a result of one's physical image or that success is dependent on factors such as weight or looks."
No word on banning ads that make you fat like, oh, say, McDonald's and Burger King.
Last week, a video billboard in Moscow was hacked for two minutes and the scheduled advertising was interrupted for two minutes with clips from a porn video.
If you simply must see what porn on a giant billboard looks like, there's a short clip here for your viewing pleasure. Yes, it's very NSFW.