If You're Luggage Looks Like Leg, Make Sure You Claim It

declare_leg_airport.jpg

So you just got off the plane from a long flight and you're heading to baggage claim. It's the most boring, mundane aspect of leaving the airport. Everyone stands around for what seems forever waiting for the carousel to start turning. There's nothing to do except wait and wait and wait.

But wait! Not anymore. Now you can watch ads tumble onto the carousel while you wait for your own bags to arrive. Dutch Customs Authority created several packages with messages on them urging people to make sure they properly declare their wares. Especially if it appears to be a body part.

Yet another surface defaced by advertising. What next? People's foreheads? Oh wait.

by Steve Hall    Jan- 7-10   Click to Comment   
Topic: Guerilla, Specialty   

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