Super Bowl Viewership to Hit Record High
Super Bowl advertisers will be happy to know viewership of the game is expected to hit 100 million this year, up 1.1 percent over 2009 according to IBISWorld. One factor attributed to the increase in viewership is the lagging economy. People are looking for cheaper forms of entertainment and free TV offers that. It also offers a great deal of entertainment considering how good and how bad the ads will be this year.
While the cost of an ad in the Super Bowl fell from $3 million last year to $2.7 million this year, the game still remains the pinnacle of advertising nirvana even in the face of prolific online advertising growth.