Best Super Bowl Voiceovers, Nivea Donates, Brand Barfs


- Check out Whose Voice is That? It's all about celebrity voiceovers and they've just posted a Super Bowl commercial roundup that looks at ten classic Super Bowl spots making great use of the narrator and/or voiceover.

- "The Real Men and Women of Madison Avenue," an exhibit that celebrates the contributions made to American business and to popular culture by the real stars of Madison Avenue, is coming to San Francisco for its first public showing outside of New York City at the Academy of Art University's 79 Gallery on New Montgomery Street February 24, 2010 for a one-week showing.

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by Steve Hall    Feb- 5-10    
Topic: Cause, Industry Events, Social, Super Bowl 2010

Copper Mountain Wants You to Lie to Ski


That agency with our favorite name, Wexley School for Girls, has developed Everyone Deserves a Snow Day, a site that offers employers, employees and the unemployed tools to petition their boss, co-workers, supervisors, husbands, wives, girlfriends, boyfriends that they really, really need a day off to go skiing.

On the site you can, like making your porn start name, create your ski patrol name. And amont the many other available goodies, there's a Snow Day Soundboard tool that makes "sick noises" such as a cough, hack or sneeze among others, you can click on while in your office to spoof your boos into thinking you need a sick day. Which you, of course, will use to go skiing at Copper Mountain.

So if you like to ski, give this site a visit and let us know if it works.

by Steve Hall    Feb- 5-10    
Topic: Online

Yet Another Agency Hopes to 'Fix' Advertising


So social media is all the rage. Consumers are all over it. Marketers are all over it. And it's changing the way people and marketers communicate with each other and amongst themselves. Baltimore-based Carton Donofrio Partners wants to leverage this and has launched StopTheAdness, an "online laboratory where industry and consumers can collaborate on a new social contract for advertising."

On the site advertisers and publishers can sign a pledge that promises to help make advertising better by adhering to some practices and abandoning others. Consumers can post examples of "adness" (bad ads) and they can opt to play a key role in contributing to the future of media.

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by Steve Hall    Feb- 5-10    
Topic: Agencies, Opinion

Pepsi Refresh Commercial Dubbed Plagiarism


So here we go again. Someone claiming a big brand stole their idea for a commercial. Occasionally, this stuff has merit. Occasionally, it's just sour grapes. In this particular case, we're going with sour grapes. After all, it's not like showing a collage of images is a patented idea or anything. Although we will admit the Pepsi commercial is quite derivative of the original video.

Bryan Chang, who submitted both videos, wrote, "When ad agencies rip off work, is there an obligation to inform the client where the ideas are coming from? I imagine so."

What do you think?

by Steve Hall    Feb- 5-10    
Topic: Brands, Opinion, Policy

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Run For Cover, Chickens! Denny's Is After You!


If you're a chicken, get out of town. Take a vacation. Hide. Tell your boss you have jury duty. On Tuesday, Denny's will be after your egg-laying ass because it needs a LOT of your unborn babies for its second Free Grand Slam Day. You might want to go hide with a a few renegade chickens who plan to hide out in a basement during the Denny's chicken slaughter and find out how you can disguise yourself and maybe, just maybe, avoid being forced to pump out baby after baby for the pleasure of egg-loving humans.

You can thank FILTER Creative Group for putting you in this unfortunate situation.

by Steve Hall    Feb- 5-10    
Topic: Super Bowl 2010

Anti-Bacterial Kitchen Cleaner Most Effective Ad of 2009


Most effective ad of 2009? Dettol's Surface antibacterial spray according to a TNS Research International study which measured how "motivating" ads are. And this ad does motivate. Mostly by graphically illustrating the problem the product solves - the killing of potentially harmful bacteria in a kitchen.

The survey, which measured more than 250 ads over the year, used an "early warning tool" called Mercury to measure how likely consumers are to buy the product or service after watching an ad. TNS claims the study can determine whether the consumer engaged with the ads and how they felt emotionally when they viewed them.

Paul Baker, the head of Mercury at TNS Research International, said: "In 2009, Swine flu dominated headlines and directly affected a lot of people. The awareness of how to keep the flu bug at bay was exceptionally high and Dettol pitched its ad just right."

We love a solution that involves chemicals. We wonder what Method's Shiny Suds would have to say about this product. Oh wait, let's not go there again.

by Steve Hall    Feb- 5-10    
Topic: Brands, Research

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