On Monday, SocialFresh held a conference in Tampa at the Doubletree Hotel. There were about 250 attendees or the day-long event. The usual social media-related topics were covered but, more importantly, we all gathered to watch the Super Bowl together Sunday night before the conference began.
Once the conference did begin, keynote speaker Maggie Fox from Social Media Group touched on how her company handles social media and uttered an all-important notion we've said over and over again here: Viral is a thing that happens. Not a strategy. Indeed. While you can certainly plan and make every conceivable effort to enable something to go viral, until it goes viral, it ain't viral.
MIT Advertising Lab has an interesting story that highlights the not so secret fact many of the consumer-generated commercials that made there way to the Super Bowl and elsewhere aren't created by "regular" consumers but by consumers who also happen to work in creative industries.
The winner of this year's Doritos Crash the Super Bowl consumer-generated ad contest, Joshua Svoboda, is a creative director at 5 Point Productions.
Ladies, you might want to be careful with Heineken's new Ber Gloss. It might be one thing to attract your man with the scent of beer like a Neanderthal attracted to his woman after a week-long hunting and gathering trip. It's another thing entirely when complete strangers walk up to you and start uncontrollably kissing you.
Yet another ad which portrays men as idiot savants who are easily manipulated by beer and the chance of sex with hot, unattainable women.
Might as well capitalize on the axiom though. The way to a man's heart is through his stomach...or his penis.