We've sat through our fair share of meetings, helplessly observing the birth of what would, sadly, become...A REALLY BAD IDEA. Oh, we'd do what we could to get things back on track but, as everyone in this business knows, the client, no matter how smart or how stupid they are, almost always gets their way. And if they don't, some pompous creative director does.
We'd really love to have been in the concepting meeting for what resulted in the disaster known as the Toyota Avalon Singers. If only to witness the absurd platitudes which must have been uttered during the creation of this embarrassment.