'Fake' Facebook Profiles Promote Biographies

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Facebook's been used to promote everything else so why not create "fake" Facebook profiles to promote biographies of world figures? That, apparently, was Duval Guillaume's thinking when it launched Facebook profiles for Albert Einstein, Fidel Castro and Nicolas Sarkozy.

The profiles offer up quotes and images from the books as well as hosted comments and discussion of the figures. But only enough to tease so that you'll want to run out and buy the book, of course.

by Steve Hall    Feb-23-10    
Topic: Social



Golden Gaytime Remembers the Gay Old Times

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"It's hard to have gaytime on your own." Yea, we think it's weird too. But remember. Gay didn't always mean gay back in the day. The Golden Gaytime, the actual name of an actual ice cream treat in Australia, wants us to relive the gay old times. The kind of times that were just, well, gay. Before the word was hijacked for another purpose.

Look up "boner" for another similar hijack..

by Steve Hall    Feb-23-10    
Topic: Strange



Gretchen Bleilor Outshines Lamar Odom in Conceptually Similar Ads

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There's graceful. And then there's crass. Graceful is sending Gretchen Bleiler into space to the tune of Lou Reed' Perfect Day. Crass is sending Lamar Odom into space as if he were in an episode of flash Gordon.

Grace is illustrating an athlete's desire to continuously reach new heights. Crass is minimizing those desires to the notion a candy bar is the sole reason an athlete can reach new heights.

Grace is creating a commercial that is uplifting and beautiful. Crass is creating a commercial that is silly and stupid.

by Steve Hall    Feb-23-10    
Topic: Bad, Celebrity, Creative Commentary, Good, Opinion



KLM Levitates, Toyota Won't Stop Advertising

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- While the dude probably has an incredibly string piece of mettle running up his pant leg, this levitation stunt by Dutch magician Ramana for KLM is impressive. No matter how he does it, it's gotta take a certain amount of stamina.

- Saatchi & Saatchi wants Toyota to stop advertising until its current recall drama has subsided. Toyota isn't listening and will continue to advertise.

- So here's a :30 Pedigree commercial extended to 1:50 because the whole thing is in slow motion. It's kinda beautiful. Much more so than normal speed. Then again, that's what the slo-mo cheat offers.

- Guys, want to learn how to be an alpha male and get what you want out of life? Even your best friend's girlfriend? Les Singer has the answer.

by Steve Hall    Feb-23-10    
Topic: Agencies, Brands, Guerilla



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