Naked Chuck Liddell Video A Viral Campaign From Reebok?

liddell_reebok.jpg

TMZ reports this video featuring a naked Chuck Liddell and his girlfriend Heidi Northcutt working out is a viral effort for Reebok. It seems plausible given the only thing they're wearing are sneakers. The video should probably be categorized NSFW even though all the naughty bits have been digitally covered. View video after the jump.

more »

by Steve Hall    Feb-26-10    
Topic: Celebrity, Racy, Viral



Suzuki Kizashi. A Rich Guy Car For Guys Who Aren't Rich

suzuki_kizashi.jpg

Suzuki is out with a new campiagn to introduce its new Kizashi sedan, a performance car everyone can afford, not just rich guys. It's a nice looking car. It's a nice looking campaign. Nothing special. But nothing terrible either. How's that for a lame ad review? hay, it's a sno day around here. We're busy making snowmen and drinking hot chocolate.

See all the campaign elements here.

by Steve Hall    Feb-26-10    
Topic: Campaigns



Tropicana Turns Inuvik Sunlight Stunt Into Ad Campaign

inuvik_tropicana.jpg

So...this is a month and a half late...sort of. On January 8, Tropicana brought sunlight to Inuvik in Canada's Northwest Territories which doesn't see any sun for months at a time. A helium balloon emitting 100,000 lumens was lit and floated above the town.

The event has been turned into a campaign, entitled Brighter Mornings or Brighter Days, which will launch after the Olympic closing ceremonies Sunday. The campaign will touts the brand's new Tropicana Essentials Orange Juice.

BBDO Toronto cretad the campaign and the spot, "Artic Sun", was directed by Samir Mallal via Film Group, Vancouver and Radke Film Group, Toronto.

Very nice work.

by Steve Hall    Feb-26-10    
Topic: Campaigns, Commercials, Guerilla



Big Horn Sheep Tells San Francisco to Check Out Reno

RENO-015_R1v1_BrandBillboard_WhatCouldGoWrong_v2.jpg

Not sure Reno wants to be Vegas but they're making an effort to get those who live in San Francisco to check the place out with a new campaign. On Monday, March 1st, the city and its surrounding areas will meet the new Reno Tahoe USA when three billboards go up f

Reno's new mascot, the Mortar-inspired Big Horn Sheep, will be introduced.Supposedly, he will deliver deliver "whimsical sarcasm, random commentary, and delightful deals" from the North via Facebook and Twitter.

Ooo...we just can't wait. Check out all the creative here.

by Steve Hall    Feb-26-10    
Topic: Outdoor



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Yet Another Super Bowl Ad Study Touts Meaningless Results

sands_super_bowl_2010_ad_study.jpg

What most Super Bowl ad results studies fail to address is the true effectiveness of the ad. In other words, did it sell stuff for the brand? Only the brand can truthfully tell us that. But that hasn't stopped anyone placing various levels of credence on any study that happens to find its way to a press release.

Not that anyone cares three weeks after the game but a recent study conducted by Sands research using lectroencephalography (EEG) recordings and eye-tracking found VW's Punch Dub commercial to be the top ad. By quite a margin. That ad was followed by Vizio's Frge, Budweiser's Bridge, Google's Parisian Love and Brigstone's Whale of a Tail.

Sand Research Chairman and Chief Science Officer Stephen Sands explained the study's methodology, saying, "By conducting neuromedia analysis based on EEG readings rather than recall or more unreliable instant analysis peripheral measures such as heart rate, we are able to effectively determine the dimensions on which commercials are engaging viewers, and also an ad's chance for success."

Um...whatever. These studies are like advertising awards. They are pointless and mean nothing. The only thing that matters is sales. OK, maybe some squishy brand identity bullshit is fine once in a while when the stock price needs to be tweaked but an ad's "creativity," it's "recall" or its "likability" has little do do with the all important bottom line.

Click the image in this article to see the full results of the study.

by Steve Hall    Feb-26-10    
Topic: Research, Super Bowl 2010









Featured FREE Resource: