Ad Council Says Re-Learn Life Without Cigarettes

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Having viewed yet another truth interview commercial and made the decision not to bore you with it, we decided, instead, to share a different take on quitting smoking. And it has to do with readjusting to a life without smoking.

From GSD&M Idea City (wasn't plain old GSD&M good enough?) comes this Ad Council campaign for Legacy called EX. Along with two television commercials (see below), there's a website on which those who hope to quit an share their successes and challenges.

There's also radio, posters and branded air fresheners. See all the campaign elements here.

by Steve Hall    Feb-24-10   Click to Comment   
Topic: Campaigns, Cause, Commercials, Poster, Radio   

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