iJustine Helps Pimp New Heinz Ketchup Packets

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In a friendly little tit for tat (tweet for twat?) exchange between Amber, Mike and iJustine, Heinz is getting the word out about its new individual serving packaging.

For the first time in 40 years, the ketchup king has redesigned its packets. The new packets, which won't replace but be sold alongside existing packets, are shaped in a way that makes them usable for both dipping and squirting on food.

We're not claiming this is necessarily anything more than organic word of mouth. But if you know anything about Justine, she does love a good burger.

by Steve Hall    Feb- 4-10   Click to Comment   
Topic: Social   

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