Nationwide Insurance Taps World's Greatest Spokesperson

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So...is there such a thing as the World's Greatest Spokesperson? According to Nationwide Insurance, yes, and they set out to find him living in a cabin on a snowy mountaintop. Apparently, the dude has a history. He's one work for Bears Are Dangerous and a PSA about the dangers of germs.

Of course, you've never heard of him because he's a fabrication. But he does have his own website, Facebook page, Twitter account (he's following no one...not good)and a T-shirt making application.

The ads are here:

The campaign will appear prominently during the Olympics.

by Steve Hall    Feb-15-10   Click to Comment   
Topic: Brands, Campaigns, Commercials   

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