Old Navy Wants You to Stand Still

old_navy_supermodelquin.jpg

So while Bennetton is searching the globe for its next model who, it would seem, has the ability to pose in many different positions for the brand's ad campaign, Old Navy, with its Supermodelquin Super Search wants, it would seem, a person who can pose in one - and only one - position.

Yes, the brand wants a human mannequin. To stand. And stand. and do nothing. Except stand. And stand.

by Steve Hall    Feb-18-10   Click to Comment   
Topic: Brands, Campaigns, Promotions   

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