Red Dress Covers, Virgin Cures, Denny's Apologizes, Tokyo Glows

verizon_red_dress.jpg

- Sexy red dress and YouTube on a horse. Short dress and "more coverage" in the same ad an oxymoron?

- There are a lot of "issues" with flying but Virgin Atlantic thinks it has the answer with its Upper Class service.

- Denny's has apologized for its potato famine ad. There's even a facebook outcry over the ad.

- How not to pitch media. ("I'll honor the fucking embargo")

- Are you an agency in Chicago? Then why aren't you taking part in the Chicago portfolio School's Real Life Ad Contest?

- TokyoGlow is a short film created by Citizen Jones and Industry Films for Los Angeles shoe designer The Generic Man.

- Cathay Pacific wants you to meet the team.

- Here's a couple of commercial from Boston-based MMB for Subway. Bollywood and Egypt. Brand New School produced.

- DC's Gymkhana Two won a One Show Entertainment Award in the Online Branded Entertainment category for its viral videos.

by Steve Hall    Mar- 1-10    
Topic: Commercials, Industry Events, Policy



Ford Births Fiesta Movement Chapter Two

FiestaMoveChp2Agents.jpg

Extending the original Fiesta Movement, Ford has signed on 40 people in 16 cities and paired them in teams of two to complete a series of missions and challenges locally. As before, Fiesta Agents will record their every move and upload it for the rest of the world to consume and, from the release, "redefine the way Fiesta is brought to market by interacting with consumers online and offline, while bringing Fiesta to their communities."

"This was a natural progression from the first phase of the Fiesta Movement," said Connie Fontaine, Ford Brand Content and Alliances manager. "Chapter 2 will still be rooted in social media, but this time the content will also live offline and find its way into new mediums. Fiesta needs to clearly be the star now as the agents share their work within their communities and beyond."

You see? It's all about the car now and not the social media personalities. Or so it is hoped.

It all begins March 10. Follow here.

by Steve Hall    Mar- 1-10    
Topic: Brands, Social



Is American Advertising Homophobic?

hyundai_lipstick_lesbian.jpg

It seems Americans really are a bunch of hypocrites. It's OK to be gay in movies and on TV. In fact, it's OK to have a gay character on almost every single show and movie. So much so that you'd think everyone in America was gay. Except if you watch American advertising.

When it come to advertising, as Bill Green points out, American advertising is still in the closet. He points to a Hyundai commercial which allows us to observe a potential rendezvous between two women. There's no sex. There's no kissing. There's no touching. The two woman aren't even in a scene together. But...the implication is they will, of course, be together in, perhaps, the biblical sense later on.

more »

by Steve Hall    Mar- 1-10    
Topic: Opinion, Trends and Culture



Thong-Clad Bootyliciousness to Increase Xbox Sales

tahitacora_video_game.jpg

How do you sell Xbox to teenage boys? By dressing an incredibly hot chick with an unbelievably amazing, ravishingly bootylicious ass of stunningly epic proportion in a drool-inducing thong and just film her sitting there playing the game. No need for pointless copy or lame narration. Just a hot ass and a camera. Simple, really.

by Steve Hall    Mar- 1-10    
Topic: Racy, Video



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Foursquare Has Swagger Like Us

foursquare_obsession.jpg

PleaseRobMe aside, we all love Foursquare, right? Come on admit it. You know you do. You obsess over telling everyone where you are. You invent places just to get points. You covet badges. Admit it. It's a disease. But it's nothing new. It's just an extension of the Twitter disease which made us all think people actually give a shit what we're doing every single second of the day.

Enter Badges Like Us, a fairly lame rap rendition of the location-based game. Check it. Catch the lyrics on the video's YouTube page.

by Steve Hall    Mar- 1-10    
Topic: Bad, Good, Social, Spoofs, Video



Glass Harp Player Bring Musical Prowess to Skoda

skoda_glass_harp.jpg

While this looks totally unreal, this guy can, apparently, turn water-filled glasses into a full orchestral masterpiece. For automaker Skoda, Hamburg-based Leagas Delany tapped glass harp guy Peter Spatina to squeak out the musical background for a new commercial touting Skoda's new SUV.

by Steve Hall    Mar- 1-10    
Topic: Commercials, Good



Old Spice Man on A Horse Gets Love From John Denver

old_spice_horse_john_denver.jpg

We wish we could have unearthed this ourselves but credit goes to AdWeek's Barbara Lippert...or whomever sent it to her...for finding this semi-hilarious spoof of the Old Spice I'm on a Horse commercial. Folk singers Emily and Matt set the copy of the commercial to John Denver's You Fill Up My Senses.

This is just one of the many spoofs out there paying homage to this Wieden + Kennedy-created commercial. When a commercial - yea, a lowly commercial - spawns this sort of viral love, you know you've got a hit on your hands.

by Steve Hall    Mar- 1-10    
Topic: Spoofs, Viral









Featured FREE Resource: