In his address during Monday's AAAA's Transformation Conference, Publicis Groupe's Rishad Tobaccowala told attendees the advertising industry needs builders, people with the audacity to "remake industries." He also gave a slap to industry bigwigs when he said, "You came in with dreams, and now you stand with spreadsheets."
He's right. The industry has become a collection of holding companies which function as bean counters. Free thinking and big ideas have disappears. And in their place, the almighty dollar without regard for how that dollar is earned.
Take risks, people. Bring back the big idea. We are a creative industry. We need to be creative. Yes, we all need to make money. But not at the expense of big ideas and great creativity.
Pain relief ads? Yea, you know the ones. You've the "celebrity" spokesperson holding the box up to the camera and pontificating about the product's amazing qualities. You've got the graph ads that compare one product to another. You've got the throbbing head montages. You've even got Apply Directly to the Forehead.
But you don't usually have Pixar-style animation in the form of a woodpecker inside a woman's head. Nice work from Psyop and Mother London
Lee Washington sent us this OMD-created campaign for Carlsberg Beer. Hinging the campaign on the World Cup (that would be soccer for us Americans), the agency has created England Team Talk, an online video competition which asks people to show their support for the Three Lions.
Prizes include meting the players and appearing in the brand's next commercial. Here's the promotional video and here's one of the entrants the agency thinks has a good chance of winning. Not that she's talented or anything.
So why, today, is everyone writing about a Pamela Anderson commercial that debuted last year? because, surprise, surprise, it's fallen into the":banned ad" category. And because of that we all get to write about it again. And who doesn't love to write about busty milk-soaked hotties in a boardroom who disrobe down to their unmentionables and douse themselves in milk?
Wait. What were we talking about? Oh yea. The ad, for Crazydomains.com.au, has been banned by Australia's Advertising Standards Authority after receiving hundreds of complaints.
This one gets a SERIOUSLY? Whoopi Goldberg? As the Mona Lisa? A Mona Lisa who pees her pants becasue she has LBL? Oh, that's light bladder leakage for those keeping track of "issues" invented by drug companies to sell more pills.
What with its heritage as the vehicle for preppy, suburban families, "naughty" is the last word that comes to mind when thinking of a Volvo. So either Arnold is way off with this new Volvo campaign or they are doing everything they can to reposition the brand as choice vehicle for porn stars, Victoria's Secret models and lipstick lesbians.
Or maybe this will just cement the brand's heritage as a bus for the over-privileged upper middle class and their naughty children.
Hmm. How about "Volvos. They're boxy but they're good"? Oh wait. That's been done.