Adidas Take House Party to the Street


David Beckham, Snoop Dogg, Ciara, Whitney Port, Jeremy Scott, Adrienne Bailon, Stan Smith, Franz Beckenbauer and others appear in this Sid Lee produced long form ad for adidas which aims to celebrate originality on the streets. Yea, it's a hipster-fest and we're going to have to endure it all year long. On TV. In print. In stores. Online. At events.

Run for cover. Unless, of course, you're a hipster and you like this sort of thing.

by Steve Hall    Mar-22-10    
Topic: Brands, Campaigns

Earth Hour Wants You to Webcam


The Viral Factory is seeding a video and flash website that aim to call attention to World Wide Fund's Earth Hour this Saturday when, for one hour, people are asked to turn their lights off to save energy.

There are two versions of the video. Both are animated and take you through a guy's daily activities. The website, using you computer's camera senses whether or not it's light out and changes what you see.

by Steve Hall    Mar-22-10    
Topic: Cause, Online, Video

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