Want to watch a "rare portrait" of a "global hip-hop icon?" We didn't think so. But TBWA and Absolut would really appreciate it. So much so they've hooked up with Jay-Z to create a 13 minute short film that's supposed to give us a glimpse inside the man's childhood, his passion and his love for New York. Yawn.
Anyway, the documentary covers the "days and moments" (yes, the DAYS and MOMENTS) prior to his September 11 benefit concert at madison Square garden last year. If you are so inclined, check it all out on the Facebook page.
After reading a post on AgencySpy entitled Mullen's CCO Promotes Crowdsourcing in AdWeek Opine which commented on Edward Boches participation in a gathering of 30 agency folks at SXSW, I commented to share my thoughts. Here's what I wrote (with some additions):
In an ideal world, this scenario (crowdsourcing-ish cloud creative) could and would work. In today's world, it's not so clear cut. The changes needed to make this model work go so drastically against current agency models that this sort of change, in my opinion, can only come with generational change.
Because this is America and because, it seems, everyone freaks out at the site of nudity, we can't really show you all of this Pink Ribbon Magazine campaign which benefits the Pink Ribbon Foundation of Netherlands. But you can click over to Adland to see the nudity in all its glory.
The campaign aims to treat each of "the girls" as life-long friends, joined by poetry, who can't be separated by the nastiness of breast cancer.
Grey Amsterdam created the campaign.
In a new :30 from RKCR/Y&R for Activia featuring English actress Martine McCutcheon, the agency goes all out trying to add some sort of sex appeal to "intensely creamy" Activia. It's a barf-tastic attempt to infuse the most mundane food with provocative seductiveness. And it's just icky.