Creator of Doritos Viralocity Submission Burns With Freakish Oddity


There's nothing super outstanding about this Canadian Doritos Viralocity submission from Aleysa Young in which various people get all hot and sweaty from eating Doritos Hot Stuff. But there's something especially disconcerting about her Facebook profile picture which was sent to us along with her submission.

Personally, we like this one much better. Except for the end. Yea. Just skip over that part.

by Steve Hall    Mar-25-10    
Topic: Consumer Created, Strange

The King Hits Spring Break


Looking as out of place as a polar bear on the Lost island, the King is, along with MTV, making his way to Spring Break to hang with the hotties, the hunks and the rest of the idiots who will, no doubt, drink themselves into a stupor and cause their parents to wonder what the hell they were thinking when they sent checks for tens of thousands of dollars to institutions of higher learning.

by Steve Hall    Mar-25-10    
Topic: Brands, Commercials

Deutsch Borrows Old Navy Mannequins For Underage Drinking Campaign


Driving home the point real kids are curious about alcohol, three new Ad Council/SAMHSA PSAs use mannequins to remind parents their kids just might not be as innocent and innocuous as they think.

The campaign targets parents of 12-20 year olds leading up to Alcohol Awareness Month in April. Accompanying the commercials are radio, magazine, newspaper and Web.

See the ads here.

by Steve Hall    Mar-25-10    
Topic: Cause

Why Work Out When You Can Deep Fry Courtesy of Zappos


Here's the second in a series of Crank Yanker/Puppet-esque Zappos commercials rom Mullen. In this commercial a woman tells the Zappos customer service representative she's "going in another direction." She's decided deep frying is more fun that working out.

The spot was directed and produced by Aaron Duffy from Special Guest in New York.

more »

by Steve Hall    Mar-25-10    
Topic: Commercials

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Halo Group Says One Head Better Than Four


The Halo Group's Steve Ratti tells us, "Rumor has it I just sent this video to over 2500 CMOs. Did it work? Not sure yet but I did get 70 "out of the office" automated email responses so far."

His video illustrates the idiocy spewed from the mouths of multiple practice areas within an agency and how, one assumes, a singular voice would be a much better approach. The message is far from new but we can't help but giggle a bit at each of the talking heads' stream of bullshit.

by Steve Hall    Mar-25-10    
Topic: Agencies

Bob Garfield to Retire From Ad Review Next Month


It's true. Next month Bob Garfield, Advertising Age's Ad Review critic for 25 years, will retire from his weekly ad review column. He won't be leaving Advertising Age though. Garfield will helm a column entitled Listenomincs where he will opine on the "digital revolution."

In addition, Garfield will...wait for it...launch a consultancy with a collection of strategic partners. More on that will be revealed in the coming weeks. Brands beware.

And in case anyone thought Garfield was the only one writing about advertising over at Advertising Age, columnist Abbey Klaassen felt compelled to writes, "Ad Age will continue to cover advertising, design and digital ideas, working closely with the Creativity editors." Good to know.

Bob's final Ad review will appear in Advertising Age's April 5 issue.

by Steve Hall    Mar-25-10    
Topic: Magazine

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