Agency Doesn't Believe in Targets But Songs Are OK

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The ceaseless parades (charades?) agencies embark upon to differentiate themselves from one another often present us with quirky approaches. One agency, Honest & Smile decided "people aren't targets, they are stories."

...yawn...

So they created a song. As their website. Well, technically, it's a video with a song in it but we won't quibble.

So why did the agency decide to name itself Honest & Smile? Because it believes "people expect brands to be honest and smile." Wow. Heavy stuff.

by Steve Hall    Mar- 4-10   Click to Comment   
Topic: Agencies   

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