Cause Group Asks Ronald McDonald to Retire

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AgencySpy reports activist group Corporate Accountability International staged a "Retirement Party" protest outside a Chicago McDonald's Wednesday afternoon.

AgencySpy's Kaitlin Madden spoke with CAI spokesperson Karla Pippa who said, "For the last fifty years Ronald McDonald has been hooking our kids on unhealthy foods, spurring an epidemic of diet related disease, and we are calling on McDonald's to retire this icon so that he can have a break, and we can have one too."

She hopes "Ronald McDonald will go the way of Joe Camel." And in a study touted by CAI in a press release, nearly half of those surveyed were found to favor Ronald's retirement.

by Steve Hall    Mar-31-10   Click to Comment   
Topic: Brands, Policy   

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