Deutsch Borrows Old Navy Mannequins For Underage Drinking Campaign

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Driving home the point real kids are curious about alcohol, three new Ad Council/SAMHSA PSAs use mannequins to remind parents their kids just might not be as innocent and innocuous as they think.

The campaign targets parents of 12-20 year olds leading up to Alcohol Awareness Month in April. Accompanying the commercials are radio, magazine, newspaper and Web.

See the ads here.

by Steve Hall    Mar-25-10   Click to Comment   
Topic: Cause   

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