Deutsch Borrows Old Navy Mannequins For Underage Drinking Campaign

Driving home the point real kids are curious about alcohol, three new Ad Council/SAMHSA PSAs use mannequins to remind parents their kids just might not be as innocent and innocuous as they think.

The campaign targets parents of 12-20 year olds leading up to Alcohol Awareness Month in April. Accompanying the commercials are radio, magazine, newspaper and Web.

See the ads here.