Halo Group Says One Head Better Than Four
The Halo Group's Steve Ratti tells us, "Rumor has it I just sent this video to over 2500 CMOs. Did it work? Not sure yet but I did get 70 "out of the office" automated email responses so far."
His video illustrates the idiocy spewed from the mouths of multiple practice areas within an agency and how, one assumes, a singular voice would be a much better approach. The message is far from new but we can't help but giggle a bit at each of the talking heads' stream of bullshit.