Hey, the colon is located in the ass region so why not promote the cause by calling attention to the area? Which is exactly what the Canadian Colorectal Cancer Association hopes to do with Get Your Butt Seen, a flashmob-style promotion on March 31 involving, well, a lot of butts.
The promotional sites says, "Users can upload images of different bottoms that appear to have been taken by a photocopier or upload an image of their own backside and then send it to their friends via e-mail or for posting on Facebook."
Um. Seriously? That's just gross. Who really wants to see a picture of a stranger's hairy ass? And you know they're all going to be hairy and ugly. No self-respecting, bootylicios hottie is going to hop on a copy machine for this idiocy.
Ogilvy in Montreal is to blame for the oncoming hairy ass fest.
Want to watch a "rare portrait" of a "global hip-hop icon?" We didn't think so. But TBWA and Absolut would really appreciate it. So much so they've hooked up with Jay-Z to create a 13 minute short film that's supposed to give us a glimpse inside the man's childhood, his passion and his love for New York. Yawn.
Anyway, the documentary covers the "days and moments" (yes, the DAYS and MOMENTS) prior to his September 11 benefit concert at madison Square garden last year. If you are so inclined, check it all out on the Facebook page.
After reading a post on AgencySpy entitled Mullen's CCO Promotes Crowdsourcing in AdWeek Opine which commented on Edward Boches participation in a gathering of 30 agency folks at SXSW, I commented to share my thoughts. Here's what I wrote (with some additions):
In an ideal world, this scenario (crowdsourcing-ish cloud creative) could and would work. In today's world, it's not so clear cut. The changes needed to make this model work go so drastically against current agency models that this sort of change, in my opinion, can only come with generational change.
Because this is America and because, it seems, everyone freaks out at the site of nudity, we can't really show you all of this Pink Ribbon Magazine campaign which benefits the Pink Ribbon Foundation of Netherlands. But you can click over to Adland to see the nudity in all its glory.
The campaign aims to treat each of "the girls" as life-long friends, joined by poetry, who can't be separated by the nastiness of breast cancer.
Grey Amsterdam created the campaign.
In a new :30 from RKCR/Y&R for Activia featuring English actress Martine McCutcheon, the agency goes all out trying to add some sort of sex appeal to "intensely creamy" Activia. It's a barf-tastic attempt to infuse the most mundane food with provocative seductiveness. And it's just icky.
David Beckham, Snoop Dogg, Ciara, Whitney Port, Jeremy Scott, Adrienne Bailon, Stan Smith, Franz Beckenbauer and others appear in this Sid Lee produced long form ad for adidas which aims to celebrate originality on the streets. Yea, it's a hipster-fest and we're going to have to endure it all year long. On TV. In print. In stores. Online. At events.
Run for cover. Unless, of course, you're a hipster and you like this sort of thing.
The Viral Factory is seeding a video and flash website that aim to call attention to World Wide Fund's Earth Hour this Saturday when, for one hour, people are asked to turn their lights off to save energy.
There are two versions of the video. Both are animated and take you through a guy's daily activities. The website, using you computer's camera senses whether or not it's light out and changes what you see.
SXSW. Oh, SXSW. Where to begin? Well, Bob Garfield was there. AgencySpy was there. Ashton Kutcher was there. Twitter Founder Evan Williams was there. iJustine was there. Everyone was there. Some loved it. Some hated it. Some of the content was good. Some of the content was truly terrible. Here, in no particular order, are some of our notes from the five day conference. Not unsurprisingly, most of them do not have to do with panels.
- Sixth Street is a panalopy of late night entertainment. Pizza. Half-dressed women with strange body paint. Hot college women in hot pants and boots.
- Amanda Coolong is in a LOT of pictures.
- The Driskill Hotel is where all the (self?) important people can be found later in the evening.
- The Foursquare guys are really nice.
- Coloblow says poopin' is good.
- Booth babes can be found on the sidewalk.
- Joe Jaffe still never shaves.
- Lisa Bettany and Sarah Austin are really pretty.
- Bob Garfield still thinks the entire advertising business is going to end in chaos.
- Cute dancers dressed in sexy lingerie still the main source of entertainment at ad conferences.
- Allie Sullivan knows how to rock a boa.
- Not all keynote interviewers are qualified to interview.
- Some tables will always hold a special place in the heart.
- Krista Neher never fails to strike a perfect pose.
- In Austin you can find really strange looking creatures on the sidewalk.
- Some people like to wear lettuce on their head during lunch.
- There's always a pretty girl working alone oblivious to all the people staring at her.
- Warren Buffet does Axl Rose in Geico annual meeting video.
- Chocolate pudding brand unleashes it's inner David Lynch.
- It's O'Dell vs. Hall on SXSW Suckage.
- YouTube and Viacom: like two nursery school kids fighting in the sandbox.
- More Vulva hotness.
- Purina Bark in the Park work angers Copyranter. And not because the work's not good.
- Near naked hot dudes cursing in their underwear. No, seriously. It's a new Calvin Klein campaign.
- Let's do the SXSW High Five!
If you've been to Chicago, you've seen the Chicago River which winds through the city. There's bridges, tour boats and lots of scenic views. And the water gets turned green each year for St. Patrick's day. This year, Leo Burnett added a twist by placing a giant plastic McDonald's Shamrock Shake cup alongside the river. The installation made it appear as if the contents of the cup had spilled into the river.