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Online Ad Spend to Exceed Print Spend in 2010

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- In 2010 32.5 percent of the $368 billion marketers plan to spend will go towards digital with 30.3 percent spent on print.

- GlaxoSmith Kline wistfully tricks us into cervical cancer awareness.

- Make the Logo Bigger writes, "First P&G gave mom props during the Olympics, now Dove looks like they're seconding the motion during the Oscars. (Or maybe mom only gets the love during events beginning with O? (Came. Out. Wrong.)"

- Like that trick where you pull the table cloth out from under the dishes? Then you'll love this grand scale version from BWW.

- Alright. Alright. Alright. We'll link to your stupid snailpaper video. Now can you please stop sending us three emails a day?

- Chat Roulette gets augmented with advertising.

by Steve Hall    Mar- 8-10    
Topic: Commercials, Research, Video



The Game of Squash is Hotter Than You Think

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Good God! Who knew squash could be so hot? Directed by Jonathan Leder, this promotional video for Jacques Magazine features a very hot looking Michea slapping the ball around the court. As she runs across the court bending perfectly for the upskirt shot, her ample breasts bounce unrestrained underneath her pink top which can't conceal the affect the excitement of the game has had on them. And if that weren't enough, at one point she looks as if she's about to have an earth shattering orgasm. All from playing squash.

We think we'll be taking up the sport soon.

more »

by Steve Hall    Mar- 8-10    
Topic: Creative Commentary, Magazine, Racy, Video



Thankfully Bungee Jumping Isn't Allowed on the Highway

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Absolutely love this Hyundai slingshot commercial which aired during the Oscars. Making us all aware of the number of crazed teenagers who will get their license this year, this Hyundai commercial which aired during the Oscars urges us and them to consider buying a safe car. Because, while you can't bungee jump inside a car, there's a lot of other dangerous things you can do. And you might as well have safety on your side.

by Steve Hall    Mar- 8-10    
Topic: Commercials, Strange



It's Hard to Fit Fun Into A Small Space

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Sounding a bit like a double entendre-laden line from a bad porn flick, this BBDO Toronto-created work for Frito Lay's new Multipacks informs us, "It's hard to fit fun into a small space." But, according to the company, it's quite possible. As long as you believe junk food is fun and small is actually a normal serving size.

Don't even watch the second commercial in the series. It's lame. And besides, it doesn't fit into our twisted view of this campaign thereby making it impossible for us to make another really bad joke disguised as an attempt to be witty.

by Steve Hall    Mar- 8-10    
Topic: Campaigns, Commercials, Creative Commentary, Strange



English Rugby Stars Play World's Largest Game of Poker

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If you're a bored rugby player who likes to play poker, you'd probably find yourself in a commercial like this one for PokerStars.com, the official gaming and casino partner of the English rugby team.

The brand grabbed rugby stars James Haskell, Ben Foden and Delon Armitage to play the world's largest game of poker. And large it is.

by Steve Hall    Mar- 8-10    
Topic: Guerilla



Dear Adrants Advertisers, Thanks For Keeping the Lights On

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The past year and a half here at Adrants has been ... how shall we say ... financially challenging. Ad revenue plummeted to the point where we had to give up the private jet, the seaside mansion and the bevy of bikinied support staff. We never knew Oodles of Noodles tasted so good.

Thankfully, recessions don't last forever. What goes down inevitably comes back up. No, we won't get the jet back or the seaside mansion but we might be able to take on an intern or two. And for that, we'd like to give a big thanks to our current advertisers.

more »

by Steve Hall    Mar- 8-10    
Topic: Announcements



Giant Camera Takes Giant Picture

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Cameras can't possibly get any smaller, right? Well, they can but that's not the point here. No. We're talking about big cameras. Giant cameras . Cameras so big you have to jump on the shutter button to take a picture.

To hype the Samsung Nx11 camera, specially designed for the "creative class," Cheil World Wide created a gigantic camera made out off a shipping container. Once a picture was taken, it would display on an equally gigantic screen located atop a building across the street.

by Steve Hall    Mar- 8-10    
Topic: Guerilla



Apple Debuts iPad Commercial During Oscars

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So here's the first iPad commercial. It aired during the Oscars last night. It's standard fare for Apple. Cool song (The Blue Van's There Goes My Love) coupled with features and benefits. And that's really it.

more »

by Steve Hall    Mar- 8-10    
Topic: Commercials



Coke Can't Clone You But it Can Clone It's Taste

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Guys, don't you wish you could clone yourself when your girlfriend babbles on endlessly in your ear about the fact her make up isn't what she wants it to be while you're busy playing a game? Or travel back in time to erase all the stupid things you did? Well, Coke can't help you but they think they've done a pretty good job cloning the taste of original Coke for its Coke Zero line.

Created by Crispin Porter + Bogusky, these three commercials were produced by Hungry Man and directed by Bryan Buckley.

by Steve Hall    Mar- 5-10    
Topic: Brands, Campaigns, Commercials



Rapportive's Ad Hijacking Browser Extension A Boon For Brands

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Google's not going to be a fan of this one. Cambridge UK-based Rapportive just released a Firefox and Chrome extension that boots ads off a person's Gmail page and replaces them with Retagr-style social media links and bio info of the person whose email you are reading. It'll also pulls in their Twitter stream.

more »

by Steve Hall    Mar- 5-10    
Topic: Social, Tools



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