Mud + Cheerleaders = Milkshake Promotion

Who doesn't love gifts? We love gifts. You love gifts. And it's nice when your friends know exactly what kind of gifts you like. So we were happy to receive a gift from Adland today. What did they send? A video of a bunch of cheerleaders cheering in the mud for Frijj milkshake.

To call attention to the milkshake's thickness, Grey London devised the Frijj Swamp Soccerettes, a frolicking group off cheerleaders who like it thick and like it slow. There's also something about augmented reality and a webcam visit from a Soccerette but we're fine with the video. And the mud. And the cheerleaders in the mud.