Nike Rocks VIctorious with Female Athletes
For its Nike Women division, Nike gathered together some well known female sports figures and put together mini documentaries for each of them.
With all the bravado of an eighties Rocky flick, the campaign website bellows, "Wining is contagious. You see it. You burn for it. True champions live for it. Never underestimate the power of victory."
Of course she's still being sold as a sex symbol. One step at a time.