Nissan Miniaturizes Fast and Furious


TBWA Toronto is out with a decidedly different car commercial for the Nissan Sentra SE-R. No more windy mountain roads. No more 360 showroom shots. And no more talking cars with German accents. Nope. Now we have Fast and Furious Tokyo Drift in the suburbs.

Very cool actually as the 1/10-size Sentra was filmed using another miniature vehicle and a miniature helicopter.

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by Steve Hall    Apr- 6-10    
Topic: Commercials

Your Date Might be Wearing Butt Floss But You Need Dental Floss


Don't you hate when you're out on a date with a person you hope to be with well after dinner is over and you walk into the bathroom only to realize, after looking in the mirror, you've had a big piece of broccoli stuck in your teeth? It's almost as bad as returning to the table with toilet paper hanging off your clothes.

Not that that scenario has anything at all to do with this Shalmor Avnon Amichay-created campaign for Colgate Dental Floss but what fun would it be to write about dental floss that takes on the shape of kitchen implements?

See the other two ads
here and here.

by Steve Hall    Apr- 6-10    
Topic: Campaigns

Denny's Chickens Return With Talk Show


Perhaps in reaction to the big chicken scare illustrated in Denny's Super Bowl commercial, Denny's felt the needed to do something nice for chickens after scaring the crap (eggs?) out of them. Yes. The Chickens have been given a talk show and their first guest is Abraham Lincoln. Why? Because he's on the five dollar bill and that's all you need to get a few things of Denny's new $2 $4 $6 $8 menu.

And this isn't the last we'll see of the Chickens. They'll be back with more episodes in the coming weeks.

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by Steve Hall    Apr- 6-10    
Topic: Brands, Strange, Video

Anastasia Ashley and Gretchen Bleiler Seek Old Spice Interns

Killer Legs Girls

Move over Isaiah Mustafa. Step aside Terry Crews. There's two new hunks...uh...hotties in town to pimp Old Spice. Anastasia Ashley, whom we've loved since she first appeared alongside her surfboard in an Airwalk campaign and Gretchen Bleiler, whom we dubbed "marketing's next It Girl" back in 2006.

Ashley and Bleiler have teamed to choose two interns for Old Spice Adventure, a campaign which will tout the brand's new Fresh Collection line of deodorant. The scents were inspired by the smells found in four locations around the world; Fiji, Matterhorn, Cyprus and Denali. Two of these locations, Fiji and Matterhorn, will be destinations for the two lucky interns chosen by Ashley and Bleiler.

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by Steve Hall    Apr- 6-10    
Topic: Campaigns, Celebrity, Promotions, Social, Video

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