Well here's a new way to convince people to stop smoking. Forget the idea the things can kill you. That's just so yesterday. No. The new way to tell people smoking is bad for you is to pull out a man in a bunny suit and kick him out of the forest becasue 1.5 million trees are cut down every day to make cigarettes. Yea, it's the new green approach to ant-smoking campaigns. And who said there were no more new ideas. Oh yea. Us. Sorry.
Richmond-based Barber Martin Agency created the work for the Virginia Tobacco Settlement Foundation. The spot was directed by LIMEY director Adam Cameron.
Trying to convince people about the perils of drunk driving has always been a challenge. It's so very easy for one to say, "Oh I haven't had that much to drink. I'll be fine." Or, "All those people who get killed in a car after having a few drinks are just really bad drivers. I can drive fine."
But if you were to make everyone pay for the cost of all those drunk driving injuries and deaths, themselves, you might have better luck convincing people to give up the keys. That's what this campaign from Ogilvy Brazil tried to do.
- For those who love to spot nipple slips in YouTube videos, here's one for you from Forrest & Bob Underwear.
- As part of The One Club's Second Annual Creative Week, Southfield, Mich.-based ad agency Doner will present a retrospective celebrating 70 years of work at The One Club Gallery.
- Something about saving the future of advertising. We're not really sure.
- Hoping to alleviate the stress of tax day, Cinnabon is giving away free bite-sized cupcakes on April 15.
- Wish you could embed your ad in an email? You can. Just create a huge animated gif.
Covent Garden London, 50 undercover actors, 7 hidden cameras, 3 bananas. 1 song, 1 club, 1 cause. Yea, That's about all you need to know about this orchestral flashmob PSA for England's Help for Heroes. Oh wait. It's just a promotion for some rugby team. Oh well.
So...let's have a pillow fight. Yea, that's it. And why not? After all, pillow fights are fun. Especially when there's a lot of feather-filled pillows. And the pillows break open. And you film the thing. In slow motion. With zoom shots. And an oh-so-uber-cool throbbing soundtrack. And you stage the thing between two hot girls. In lingerie. In a bedroom. On a bed. With a third girl. Who has an ejaculating squirt gun. With pump action. That shoots water over a girl's chest. Which is gratuitously zoomed in upon. In...slow motion.
And when that isn't enough, you add a fourth girl. With two pies. Filled with cream. That end up all over the four girls. Along with the feathers. Which makes the girls look like they just appeared in a bukkake flick.
And the you ruin the whole thing by actually showing the advertised product.