Coke Gets Stylish with Karl Lagerfeld

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If you can get over the fact, Coke is just unhealthy sugar water to which the entire human race is seemingly addicted, then you might be able to enjoy a modicum of excitement for the new limited edition Coca-Cola Light packaging from Karl Lagerfeld. And if you can get over the insanity of a soda brand pimping itself as if it were DKNY or Dolce and Gabbana then you can come to appreciate the fact a brand as big as Coke can do anything it wants (New Coke, anyone?) and still succeed.

Then again, this all happening in France which makes it completely normal.

by Steve Hall    Apr-19-10   Click to Comment   
Topic: Brands, Creative Commentary, Opinion   

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