Crashed Cars Deliver Drunk Driving Message


How do they get people to understand the dangers of drunk driving in Israel? They gather together 80 cars that were totaled in accidents, use them to construct a 20 meter tall object in the shape of a bottle and then place the thing alongside the road with a simple message: don't drink and drive.

Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv created.

by Steve Hall    Apr-29-10   Click to Comment   
Topic: Best, Outdoor   

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