MetroPCS: Good Advertising, Plain and Simple

matropcs_ranjit_chad.jpg

Over at Ad Age, Bill Imada is taking a beating over his comments on a MetroPCS campaign which features two Indian talk show hosts, Ranjit and chad, hyping the benefits of MetroPCS. Imada claims the commercial resorts to ethnic stereotyping.

Almost every single commenter disagrees with Imada's assessment. We don't have much to add but urge you to ask yourself this question, When you last called a company regarding a technical support issue, who answered the phone and what did they sound like?

While the ad is, indeed, over the top, it's a reflection of reality, a key quality of good advertising.

by Steve Hall    Apr-29-10   Click to Comment   
Topic: Creative Commentary   

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