Leo Burnett is out with some stunning new work for the World Wildlife Fund. It's a four minute video that tells the story of a chimp who is sent into space in 1961 and who excitedly - at least initially - returns 65 years later only to sadly shed a tear for what the world had become in his absence; a place ravaged by the carelessness of human beings.
Leo Burnett worked with Ben Lee who provided the soundtrack, Song for the Divine Mother of the Universe.
It's not a new message but it's a powerful message. It pulls all the right strings. It's got an animal. It's got perfect music. It makes you think. It makes you wonder if Charlton Heston is wandering around somewhere in the middle of all that devastation. Well, OK. Maybe not that But it does make you ask yourself. Just what will this place look like 65 years from now?
Branding is a powerful thing. Benjamin Moore used to be my paint of choice. After all, why not? Their ads, including this recent campaign from Cramer-Krasselt which highlights creative people from various practices, have always touted the brand as a quality product.
Then I started reading Consumer Reports.
Year after year after year, Benjamin Moore never performed well. Consistently Behr, a Home Depot Brand, always won. So who are we to believe? A marketer with a beautifully crafted ad campaign? Or a non-commercial entity whose sole responsibility is to impartially rate consumer products? We think you know the answer.
Are you creative? OK, that's a stupid question. Do you want the chance for your creative to be shown at the USTA Billie Jean King National Tennis Center during the US Open National Championships? That's a better question. Or at least one Olympus wants you to answer if you're interested in winning its new PEN E-PL1 portable DSLR HD camera.
All you have to do is submit a video to the brand's YouTube channel explaining what you creative vision is and how you want to bring it to life. If you need motivation, Webby-Award winner and executive producer of Indy Mogul Erik Beck, has created a video offering tips.
Steering clear of the usual ill health imagery so commonly seen in anti-smoking ads, Michael Krivicka has created a commercial called Smoking Skills he hopes won't be seen as an anti-smoking commercial...until the end.
Taking the form of a beatbox video with artist Kenny Muhammad, Krivicka, along with producer James L. Percelay, hope the video will be seen as entertainment and not be immediately dissuaded because it isn't a blatant anti-smoking message.
Of course, as soon as you see the appearance of the first cigarette, you know exactly what it is. Nice work though. We especially love the word play at the end.
Perhaps it's just us. Yes, it's definitely just us. But we thought we'd put it to the test anyways. So we made one of several daily trips to the Adrants ad server to check something out and as we were, we saw the banner to the left. We also saw boobs. And we're like, "What's a pair of boobs doing inside the Adrants ad server?" And then we thought, "Wait, this is Adrants. The salaciously sexist Adrants. There's boobs everywhere. Why not in the ads as well?"
And then we looked closer. And actually read the headline (yea, we're easily distracted by pictures). And realized we were looking at a knee. Yea. A knee. And then we quickly called the psychiatrist to make an appointment to address this apparent obsession we have with boobs.
We all know sex sells, right? Or at least we like to think it does, studies be damned. And we all know some people don't like the use of sexual imagery in ads so they try to censor it. Marketers, ever the ones to twist a meme to their favor, have taken to "censoring" what really doesn't need to be censored just to make the whole thing sexier than it really is.
The latest entry in this game is a campaign from Grey in Mumbai which pitches Anne French skin cream as being so effective, the results have to be pixelated.
- Former Adrants Editor Angela Natividad, who will be back to cover Cannes for us this year, is covering Social Media and Community 2.0 in Boston this week. Her first post is entitled OMG! We Need to Do Social Media!