Axe Brings Male Fantasy to Life: Fold Out Sofa Hotties

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Because as soon as you stop thinking about football you start thinking about women again. It's true. Axe says so.

Really.

It's that simple.

And we're not even going to get into the whole women as on-demand play things thing.

Because they are.

In the fantasy-addled minds of most men.

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by Steve Hall    May-11-10    
Topic: Brands, Commercials, Racy, Strange



Social Media Sponsorships to Hit $56 Million in 2010

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With more brands jumping on the bandwagon, a PQ Media study found social media sponsorships grew 13.9% to $46 million in 2009.

PQ Media defines social media sponsorships as "a digital word-of-mouth marketing segment in which brands provide material compensation, such as cash, products, points or trips, to social media content creators to promote and/or review their products and services through long-form text or status updates, often with accompanying visuals."

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by Steve Hall    May-11-10    
Topic: Research, Social



American Apparel Taken to Task for Definition of 'Ordinary People'

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In an effort to challenge American Apparel's assertion the people in their sexually charged ads are ordinary people, Trent University student Jes Sachse, who suffers from a genetic disorder called Freeman-Sheldon syndrome, will appear on posters in Toronto transit stations May 6, 11, 22 and 31.

Photographed by her friend Holly Norris for a series called American Able, Saches will dress and pose as if she were in an American Apparel ad. As Norris writes on her site, "American Able intends to, through spoof, reveal the ways in which women with disabilities are invisibilized in advertising and mass media."

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by Steve Hall    May-11-10    
Topic: Opinion, Spoofs, Trends and Culture



AMP Energy Drink Turns Office Into Crazed Insane Asylum

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I scream. You scream. We all scream for ice cream. Oh...sorry. Actually, no one's screaming in this Proximity-created commercial for AMP Energy. Well, maybe they are. It's just that we can't hear them as they run through the office in slow motion like crazed zombies as an ice cream wielding robot dispenses the frozen stuff as if its lost bladder control.

The office workers, who clearly need something to spice up their Monday morning, engage in some kind of ritualistic group foodgasm while the stunned boss wonders who the hell he's employed.

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by Steve Hall    May-11-10    
Topic: Commercials, Good, Strange



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Porn Network Promises Bad Acting Delivered by Big Breasted Bimbos

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OK, so there's no redeeming value to these ads for Canadian adult entertainment network Amour apart from reveling in the irony of actresses doing a good job acting poorly. Created by Cossette, we see a trio of bimbettes doing their best work. Which is to say, really bad acting. Which, of course, is what good porn is all about. Which, as we all know, people don't watch for the acting. Which, as it turns out, is why this is such a great campaign.

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by Steve Hall    May-11-10    
Topic: Bad, Cable, Commercials, Good



In Case You Didn't Know, Teens Prefer Texting to Communicate

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It's not like we didn't already know this but once in a while it's nice to have a study in the back pocket to whip out when that crusty old client or agency head refuses to believe what you're telling them.

This study, from mobile company ChaCha, informs...wait for it...teens prefer text as their primary means of communication. In a recent survey of 1,500 teens and young adults, 67.53 percent of respondents mentioned mobile text as their favorite way to communicate. That preference far surpassed all other modes of communication such as mobile voice (9.22 percent) and Facebook (8.84 percent).

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by Steve Hall    May-11-10    
Topic: Mobile/Wireless, Research









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