Canadians Think Real Mexicans Are Lazy and Dirty


So if you're Mexican, you must be a wrestler, right? Or you must take siestas all the time and forget to shower, right? Well, that's what BBDO in Toronto thinks if its campaign for Quesada Mexican Grill is any indication.

In one ad we've got a dirty Mexican taking a nap. In another, we've got a family dressed in goofy wrestler costumes. The campaign's headline? Real Mexican Know Where to Get Real Mexican.

Hmm. A cause group disaster waiting to happen or an innocuous approach that leverages harmless stereotypes?

by Steve Hall    May-12-10    
Topic: Campaigns, Strange, Trends and Culture

Six Dollar Google Ad Buy Lands Alec Brownstein Job at Y&R


Though AgencySpy thinks Alec Brownstein is a jerk - and details why - we think the man is genius. He bought Google ad words for Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone so that when they Googled themselves they'd see an ad which read "Googling yourself is a lot of fun. Hiring me is fun too."

He got interviews with all but Tony Granger, offers from Reichenthal and Vitrone and landed a job at Y&R New York. Not bad for the $6 he spent buying the ads.

more »

by Steve Hall    May-12-10    
Topic: Agencies

Italians Don't Care About Their Country


Did you know that 50 percent of the world's artistic heritage is in Italy? Did you know most Italians aren't impressed by this? Saatchi & Saatchi, Milan set out to change this anomaly with a social media campaign that would "encourage Italians to rediscover the artistic wonders of their country."

In planning the campaign, the agency wondered, "What do young Italians do on social networks?" The answer? They watch nonsense videos. So the agency set out to create a campiagn that would compare the much loved nonsense videos to viewing a masterpiece.

Facebook. YouTube. Planted nonsense videos. Here's how they did it all.

by Steve Hall    May-12-10    
Topic: Social, Video

Color Chips Find Home in Sherwin-Williams Commercial


You know all those paint sample chips you see in Home Depot, Lowes and all over your house if you're in the middle of a painting project? McKinney found a use for them and made a commercial for Sherwin-Willims entirely out of color chips. The results are here. And they aren't bad.

by Steve Hall    May-12-10    
Topic: Commercials

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Candie's Borrows e*Trade Baby For Bristol Palin PSA


Continuing her work for the Candie's pro-abstinence Pause Before You Play campaign, Bristol Palin offers commentary after we see a young mother get all hotted up to go out only to be confronted by her talking baby who says, "You're not going anywhere. You've got diapers to change, bottles to fill and I've got a nasty rash on my butt."

And you never believed them when they said having a baby will change your life forever.

more »

by Steve Hall    May-12-10    
Topic: Cause, Celebrity

'I Woke Up With a Condom Still Inside Me'


Here's another in a long line of Yaz birth control parodies called Plan B Minus. Some of the best lines:

"I woke up with a condom still inside me."

"You shouldn't take Plan B if you're already pregnant becasue that would be retarded."

"Does it get you high if you snort it?"

"Ask your doctor, pharmacists or slutty friend about Plan B Minus today."

more »

by Steve Hall    May-12-10    
Topic: Spoofs

Where is the Line When it Comes to Sexualized Imagery?


Over at I Mean...What?!? Abe Gurko makes an insightful observation into the hypocrisy which, seemingly, runs wild in today's society. Gurko argues, "You cannot walk around trashing Miley Cyrus for doing a lap dance with an old queen like Adam Shankman and consider the new Miss USA marketing campaign a good idea."

Of the campaign, Gurko writes, "all 51 contestants have traded in their pageant hair and cornball, prom gowns for that skanky, Gross Baboon of the Year look that all of Tiger Woods' skanks share."

Furthering his point, Gurko adds, "You cannot watch Jersey Shore and think it is hilarious, anxiously waiting Season Two, then judge Miley Cyrus for being too young to be sexy."

Oh course, Miley was 16 at the time of her lap dance and the cast of Jersey Shore are well over the age of 18 but the point is a valid one in a broader sense. We love to use and see sexualized imagery in advertising and the broader media but God forbid if it's one's son or daughter being sexualized.

more »

by Steve Hall    May-12-10    
Topic: Celebrity, Opinion, Trends and Culture

Asian Hottie and Eastpak Little Person Have Sex to Stop War


Last week when we reported the launch of a new Eastpak campaign, one commercial eluded us. Most likely because it;s the kind your not likely to see on TV. Which, of course, means it's the very one you do want to see. So here you go.

Little person. Seductively sultry and sexy Asian hottie. Anti-war message. Yea, that's it

more »

by Steve Hall    May-12-10    
Topic: Brands, Campaigns, Strange

Featured FREE Resource: