- Yawn. Another Cannes Young Lions WaterAid entry. Oh wait. This one's got booty. And a toilet shot.
- VH1 continues its decent into bizarro world.
- Burger King in Norway is giving credits towards a Hot Salsa Burger using he Facebook Like button. Ten Likes gets a person a free burger.
- The Real L Word. Yes, it's real.
- That's what I want to see on the sidewalk. A giant armpit.
- The Boy Scouts of America is out with a new advergame from Relish Studio. Is nothing sacred?
- Capital University has created a virtual campus tour on Facebook to attract students.
- Want to prank your friends? Captain Morgan has a Facebook app for you.
Why they're telling us about this four months after the fact is beyond us. And also besides the point. The important thought to take away from this Heimat Berlin-created CNN Go Beyond Borders project which celebrated...no, wait...usurped the celebration of the 20th Anniversary of the fall of the Berlin Wall is this: Must every historic event be marred by commercialism? Must every brand deface important events and landmarks just for its own commercial gain? Can any historic event take place without a dollar sign affixed to it?
It's sort of a cross between the oddity of Fruit of the Loom characters in your underwear and singing popsicles. It's a new French tampon campaign, Max Le Tampax
As Leonara Epstein deftly describes the campaign writing on The Frisky, "In a series of videos, we learn that Max and his Tampax friends attend a special school where they do exercises and parade around in their rainbow tampon uniforms and--what, is that a tail dragging on the ground?--oh God, it's the effing cotton string dangling between his legs."
Hmm. Strange indeed. And the campaign's purpose? To encourage people to compete for the position of president of the Max Le Tampax Fan Club. Seriously? The president of a tampon fan club? Just what's going on over there in France?
Just as it happened with the Million Dollar Homepage and Forehead advertising, Alec Brownstein's $6 Google AdWord buy, where he bought the names of creative directors and delivered a customized text message, has an imitator.
Before Brownstein has even had his 15 minutes of fame, Art Director Stacy Mann has copied the idea with an ad targeting David Droga that reads, "Looking for a great creative? A great creative is looking for you. hiremefroga5.blogspot.com."
The ad leads to a blog on which Mann has placed a portfolio of her work. Are you listening, David?
OK so we could swear we had written about this new work from Craftsman before but, alas, a site search turns up nothing. Launched two weeks ago, Craftsman Labs is out with a music video created entirely from the sound of its tools.
Cap Gun's Alex Fendrich directed and the arrangement was done by musician, composer and producer Kutiman. It brings back memories of that not so real Home Depot commercial by Benni Benassi and a bunch of bootylicious babes. Sadly, Craftsman employs no booty babes in its creation but the work is far more impressive.
Akin to Logan's Run or The Island or Gattica, the babies' lives in this BBDO Guerrero/Proximity-created commercial for Philippines charity Child Hope are, in a way, predetermined. Some are destined to become lawyers. Others, doctors. And, sadly, others, drug addicts. And, at least in this commercial, it's all determined at birth by a lottery system.