Get Off Your Lazy, Game-Playing Ass and Get Outside!


Perhaps in a nod to rampant obesity. Perhaps in response to the growing atrophy of the human brain. Perhaps in response to the fact it's not very easy to drink a beer while you're in the middle of a video game, Moosehead would like us to get off our collective asses, head outside, and drink a few beers with friends.

Your outer self is calling. From St. John in Toronto.

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by Steve Hall    May-20-10    
Topic: Commercials

Motion Stopped, Ads Not Watched, Creatives Confused


- More stop motion goodness. This time made with the Olympus PEN camera.

- About 38 people out of 100 are in the same room and on the same channel as TV commercials and aren't working, eating, or attending to personal or religious needs. More here.

- Why creatives are always confused.

- What would you trade for a trip to the 2010 World Cup South Africa?

- Something about Dr. Pepper taking over your Facebook status.

- Yawn.

- Yawn.

- At least this one has a soundtrack.

- Digital Dumbos about to get some business.

- Old people go to McDonald's too.

- This Newcastle commercial is filled with racial-esque double entendres

by Steve Hall    May-20-10    
Topic: Video

ADC Black Cube for Best-In-Show Awarded to TBWA\Hunt\Lascaris


Last night The Art Directors Club awarded its first-ever ADC Black Cube for best-in-show in advertising to TBWA\Hunt\Lascaris Johannesburg, for "The Trillion Dollar Campaign" on behalf of client The Zimbabwean. The presentation was made at the ADC 89th Annual Awards gala at the SVA Theatre at the School of Visual Arts in New York.

This is the first time ADC has awarded an ADC Black Cube which was established for last year's 88th Annual Awards but had no winner. It's also the first time in 12 years the club has recognized a best-in-show. "The Trillion Dollar Campaign" from TBWA\Hunt\Lascaris Johannesburg also won an ADC Gold Cube in advertising for print innovation, campaign, poster/billboard/outdoor.

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by Steve Hall    May-20-10    
Topic: Industry Events

'Boards Shutters


"Ed from Boards here, I'm the associate editor of Boards, we met in New York at some terrifically bad Internet week party last year. Just to let you know Boards shut down today, thought it might warrant a mention a mention on the site."

Though the site is still up, we received that sad message last night informing us of he closure of Boards, a long time favorite of ours. We will miss them dearly.

Best to all involved.

by Steve Hall    May-20-10    
Topic: Magazine

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Data, Advertising, Privacy Key Components of Social Media Growth


The social graph. Data portability. Privacy. Data control. These are the pressing issues marketers face (or should be) when it comes to social media and how everyone (publishers, advertisers and users) can play nice together and all win. Peerset CTO and Co-founder Amit Kanigsberg has a few things to share on this topic.

Time to lose the training wheels

First off, I'll state that I'm not getting onto the "let's tear down Facebook bandwagon." I have a tempered attitude towards the changing social networking landscape - as much as I do enjoy a well-placed tirade. There are a lot of people predicting Facebook's demise, but the fact is there are a lot of smart parties at the table with an interest in not imploding. I'd rather talk about more fundamental forces, largely external to Facebook that will contribute to shifts, particularly as it relates to privacy, data and ad relevancy.

In short, I believe that social networking sites have acted as the training wheels for our online social aptitude. They have allowed us to discover and explore the potential for social networking, while developing the foundation for a broader and truly distributed online experience. We're about ready to take off the training wheels.

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by Steve Hall    May-20-10    
Topic: Opinion, Research, Social

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