2010 Super Bowl Ads Created Exclusively by White CDs


Of the 52 professionally produced ads by advertising agencies and aired during the 2010 Super Bowl, 100 percent of the creative directors were white, with only 6 percent of them being women. That's one of the findings in a new study from the NAACP to be released today at a press conference in New York.

The study was done by Dr. Richard Lapchick and a team of graduate students at the request of the Madison Avenue Project, an initiative of Mehri & Skalet, PLLC, and the NAACP.

by Steve Hall    May- 5-10   Click to Comment   
Topic: Research   

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