So a new CMO took a gig at a brand and promptly proceeded to fire the agency his predecessor had hired. And the head of the jilted agency is upset? oh please. Get over it. This has been business as usual since companies stopped giving a shit about employees and work became a game of every man for himself.
There is no dedication any more. No employee loyalty. No corporate promises to employees. No pension plans. And no love lost when the door hits you on the ass after hearing, "your position is no longer available" or some other line of bullshit.
No. It's an all out war for personal survival. Everyone will now do anything to avoid being downsized and everything to insure they succeed and prosper. So it is without surprise GM VP of U.S. Marketing Joel Ewanick fired Publicis and handed creative duties for Chevrolet to Goodby Silverstein & Partners, an agency Ewanick has worked with before.
A New York Times story screams, "An Ad Engine to Put 'Mad Men' Out of business. it's a story about PlaceLocal, a program that creates an ad simply from a person entering the name and address. Then PlaceLocal spreads its tentacles and gathers images, video, hours of operation, phone number, blog commentary on the business and other information. Once that information is gathered, an ad magically appears, Yes, it's true. And it's impressive. But it's not going to put Mad Men out of business.
This sort of service is perfect for the local baker or car dealer or restaurant or any other small business that can't afford to pay for an agency or even a freelancer. Of course, it won't be long before agencies use this service for their pown clients, pass the work of as their own and then charge 20 times the actual cost.
Hmm. This really isn't a bad thing. Small business can make decent ads on their own. And lazy agencies can use it to up their revenue. What's not to love?
This is one of those programs you really don't want to watch. It's like listening to those people who insist upon telling you your kitchen counter is crawling with germs and you're just making it worse by using a sponge.
Yea. CNN has been working for a year on an investigation looking into pollution, health and the nastiness that surrounds us. Look, shit is everywhere. We're all gonna die of something. Do we have to be reminded of it? Anyway, here's a commercial promotion the show. Sadly, it makes a lot of sense.
For the first time in 6 years, AdWeek won't be publishing its Agency Report Card, the annual wankfest (like that, George?) which awards letter grades based on an agency' performance over the last year. AdWeek editor in Chief Mike Chapman cites the Nielsen's sales of Adweek and sister properties to e5 Global Media Holdings as the reason.