Agency Cuts Through Hair Loss Crap For American Crew

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Here's a video summarizing the work Karsh/Hagan did for the launch of the American Crew Trichology Hair Recovery system. The agency and the brand wanted to avoid associating itself with all the other hair recovery crap on the market and be as honest as it possibly could about hair loss.

The campaign included, in addition to advertising, 100 videos featured doctors, nutritionists, personal trainers, single women and professional stylists who answered the 100 most asked (according to Google) questions about hair loss. The videos were housed on a destination site as well as on the usual video sharing sites such as YouTube and Vimeo as well as blogs and forums.

We're told the campaign reached 15 million men and site traffic to the American Crew site doubled. Watch the video here. Check out the site here and the YouTube channel here.

by Steve Hall    May- 5-10   Click to Comment   
Topic: Brands, Campaigns, Video   

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