- It's global branding of another sort: How Americans See Europe.
- If you want to see a bad Photoshop job. Or if you just want to see a hot woman in her bikini.
- More from the lady who loves to create ads inside Second Life which feature but, busty avatars.
- An old Old Spice ad.
- Not new but worth a look. Agency (almost) shoots kitty to illustrate the qualities of good advertising.
- Thought: If social media didn't exist, would P&G have the problem they are currently having with their Cruisers and Swaddlers diapers?
So you're Cadbury. Among other things you make ice cream. But wait. Maybe people don't know you make ice cream. So what do you do? You give everyone an ice cream cone and ask them to eat it while riding a roller coaster. Yes. Things get messy. Very messy.
Here's a video summarizing the work Karsh/Hagan did for the launch of the American Crew Trichology Hair Recovery system. The agency and the brand wanted to avoid associating itself with all the other hair recovery crap on the market and be as honest as it possibly could about hair loss.
The campaign included, in addition to advertising, 100 videos featured doctors, nutritionists, personal trainers, single women and professional stylists who answered the 100 most asked (according to Google) questions about hair loss. The videos were housed on a destination site as well as on the usual video sharing sites such as YouTube and Vimeo as well as blogs and forums.
We're told the campaign reached 15 million men and site traffic to the American Crew site doubled. Watch the video here. Check out the site here and the YouTube channel here.
For a graduating college student the impending job search is a daunting. It's a painful process laden with ridiculous requirements. Twenty-two year old Russian student Stepan Mitaki knows this and will be documenting his attempt at landing a job in advertising with a reality show.
On a regular basis, Mitaki will share videos, blog posts and tweets with the world. You can check out his video introduction here, his blog here and his tweets here.
Hmm. After viewing this new Eastpak campaign from Satisfaction in Brussels, one might think it's an early tie in with the next Transformers movie. That or the brand is trying to become the latest fashion-wear for skateboarding little people who love to rock.
Or, take note cause groups, Eastpak is saying it's perfectly OK to stuff a little person inside a back pack and watch them do silly things as if they are some new form of entertainment. But hey, overseas, they aren't as outrageously politically correct as we are here in the States. They have no problem referring to the people in the ad as "our pint-sized cast of characters." So it's all good.
You can view the ads here, here and here.
Of the 52 professionally produced ads by advertising agencies and aired during the 2010 Super Bowl, 100 percent of the creative directors were white, with only 6 percent of them being women. That's one of the findings in a new study from the NAACP to be released today at a press conference in New York.
The study was done by Dr. Richard Lapchick and a team of graduate students at the request of the Madison Avenue Project, an initiative of Mehri & Skalet, PLLC, and the NAACP.
As you may have heard, Twitter bought Tweetie, an iPhone app for Twitter. It's a great app. Our favorite. On a recent Tweetie upgrade, one of the improvements listed was "a surprise." Well, the surprise is an ad promoting the fact Tweetie will be Twitter For iPhone.
The promotion takes the form on an on-screen ad that appears when the page is pulled down to reload new tweets. The first time the ad appears, slot machine wheels appear and spin along with the message "play again." The second time the ad appears, a banner hangs for a few seconds with the message, "Coming Soon! Tweetie will be Twitter For iPhone. (Look for the next app update)"
Apart from the initial annoyance and what-the-fuckness of having a tweetstream attacked by an overlay ad, the ad format isn't a bad one. It's not overly annoying and, as a benefit to the advertiser, is front and center in terms of its ability to command attention.
We've got Catholic school girls. We've got pleated plaid skirts. We've got twins. We've got a twin taking a shower. We've got another twin having an "orgasm" in the middle of class. Sounds like a beer commercial, right? Nope. Just an Italian lip gloss ad.
Hmm. So in the face of Google launching a free turn by turn navigation service, what's a poor navigation company like TomTom to do? Well, use gimmicks. Yes, gimmicks. But the real question becomes do you want free navigation or do you want to pay a hefty sum but get to hear Darth Vadar tell you when to take your next left?
I am not your father so I can't tell you what to do. You'll have to make your own decision.
Adify Media, an advertising network that places ads on niche sites, wants us to know just how niche some people can be. With two new videos that introduce us to Cheryl, a fan of "accidental toast portraiture, and Wally, a three-time world champion cat shaver, Adify Media wants online ad buyers to know they hold the keys to the World Wide Weirdo Web.
Which is a very good thing because God knows the web is chock full of lunatics with freakishly strange behaviors in search of products to support those freakishly strange behaviors.