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AdWeek to Skip Publishing Agency Report Card This Year

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For the first time in 6 years, AdWeek won't be publishing its Agency Report Card, the annual wankfest (like that, George?) which awards letter grades based on an agency' performance over the last year. AdWeek editor in Chief Mike Chapman cites the Nielsen's sales of Adweek and sister properties to e5 Global Media Holdings as the reason.

by Steve Hall    May-24-10    
Topic: Industry Events, Magazine



Southwest Says No to Racy PETA Ad

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No stranger to racy ads, Southwest has dubbed a new PETA ad "too sexy" for its in-flight magazine, Spirit. Pimping a vegan diet, the ad shows a security scan of a woman in her underwear with the words, "Be Proud of Your Body Scan: Go Vegan."

Southwest Airlines Senior Account manager Diane Ciaglia told PETA the ad is "too provocative to run in our publication."

Countering Southwest, PETA Senior VP Dan Mathews said, "Our ad is less sensational than many of Southwest's own promotions. The airline may have canned it because the company is based in Dallas, the heart of the beef belt."

PETA may have a point when it claims Southwest might be talking out of both sides of its mouth. One need only take a look at Hostesses in Hotpants and Don't #$*!% Me Over.

by Steve Hall    May-21-10    
Topic: Brands, Campaigns, Racy



Nike Thinks A Soccer Loss Can Devastate a Country's Economy

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OK. So let's get this straight. Maybe we're in a bad mood or something but what's up with the outpouring of love for Nike's new "epic" three minute commercial featuring a who's who of world famous soccer players? Oh it's well shot and meticulously produced (maybe even epically so) but it's as if Nike wants us to believe wins and losses effect the very fiber and economic health of a nation.

more »

by Steve Hall    May-21-10    
Topic: Brands, Commercials, Creative Commentary, Opinion



A Twitter DM Is Not Spam

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It seems a crowd of people on Twitter have a stick up their...oh wait....that got us in trouble a while back. Anyway. A few days ago it seems everyone was up in arms over Kodak CMO Jeffrey Hayzlett DMing all his followers about his new book. Some have labeled it spam. We say everyone needs to relax and pull the stick out of their...oops...can't go there. Some cause group will be up our...oops...can't go there either.

So here's the deal. Hazlett can't DM anyone unless they're following him. If people follow someone, they have an interest in what they person has to say. By default, it's assumed they'd be interested in a book written by that person. It's the same thing as opting into an email newsletter. No one dubs that spam.

more »

by Steve Hall    May-21-10    
Topic: Opinion, Social



Get Off Your Lazy, Game-Playing Ass and Get Outside!

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Perhaps in a nod to rampant obesity. Perhaps in response to the growing atrophy of the human brain. Perhaps in response to the fact it's not very easy to drink a beer while you're in the middle of a video game, Moosehead would like us to get off our collective asses, head outside, and drink a few beers with friends.

Your outer self is calling. From St. John in Toronto.

more »

by Steve Hall    May-20-10    
Topic: Commercials



Motion Stopped, Ads Not Watched, Creatives Confused

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- More stop motion goodness. This time made with the Olympus PEN camera.

- About 38 people out of 100 are in the same room and on the same channel as TV commercials and aren't working, eating, or attending to personal or religious needs. More here.

- Why creatives are always confused.

- What would you trade for a trip to the 2010 World Cup South Africa?

- Something about Dr. Pepper taking over your Facebook status.

- Yawn.

- Yawn.

- At least this one has a soundtrack.

- Digital Dumbos about to get some business.

- Old people go to McDonald's too.

- This Newcastle commercial is filled with racial-esque double entendres

by Steve Hall    May-20-10    
Topic: Video



ADC Black Cube for Best-In-Show Awarded to TBWA\Hunt\Lascaris

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Last night The Art Directors Club awarded its first-ever ADC Black Cube for best-in-show in advertising to TBWA\Hunt\Lascaris Johannesburg, for "The Trillion Dollar Campaign" on behalf of client The Zimbabwean. The presentation was made at the ADC 89th Annual Awards gala at the SVA Theatre at the School of Visual Arts in New York.

This is the first time ADC has awarded an ADC Black Cube which was established for last year's 88th Annual Awards but had no winner. It's also the first time in 12 years the club has recognized a best-in-show. "The Trillion Dollar Campaign" from TBWA\Hunt\Lascaris Johannesburg also won an ADC Gold Cube in advertising for print innovation, campaign, poster/billboard/outdoor.

more »

by Steve Hall    May-20-10    
Topic: Industry Events



'Boards Shutters

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"Ed from Boards here, I'm the associate editor of Boards, we met in New York at some terrifically bad Internet week party last year. Just to let you know Boards shut down today, thought it might warrant a mention a mention on the site."

Though the site is still up, we received that sad message last night informing us of he closure of Boards, a long time favorite of ours. We will miss them dearly.

Best to all involved.

by Steve Hall    May-20-10    
Topic: Magazine



Data, Advertising, Privacy Key Components of Social Media Growth

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The social graph. Data portability. Privacy. Data control. These are the pressing issues marketers face (or should be) when it comes to social media and how everyone (publishers, advertisers and users) can play nice together and all win. Peerset CTO and Co-founder Amit Kanigsberg has a few things to share on this topic.

Time to lose the training wheels

First off, I'll state that I'm not getting onto the "let's tear down Facebook bandwagon." I have a tempered attitude towards the changing social networking landscape - as much as I do enjoy a well-placed tirade. There are a lot of people predicting Facebook's demise, but the fact is there are a lot of smart parties at the table with an interest in not imploding. I'd rather talk about more fundamental forces, largely external to Facebook that will contribute to shifts, particularly as it relates to privacy, data and ad relevancy.

In short, I believe that social networking sites have acted as the training wheels for our online social aptitude. They have allowed us to discover and explore the potential for social networking, while developing the foundation for a broader and truly distributed online experience. We're about ready to take off the training wheels.

more »

by Steve Hall    May-20-10    
Topic: Opinion, Research, Social



WaterAid Booty, 'Likes' Beget Free BK Burger

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- Yawn. Another Cannes Young Lions WaterAid entry. Oh wait. This one's got booty. And a toilet shot.

- VH1 continues its decent into bizarro world.

- Burger King in Norway is giving credits towards a Hot Salsa Burger using he Facebook Like button. Ten Likes gets a person a free burger.

- The Real L Word. Yes, it's real.

- That's what I want to see on the sidewalk. A giant armpit.

- The Boy Scouts of America is out with a new advergame from Relish Studio. Is nothing sacred?

- Capital University has created a virtual campus tour on Facebook to attract students.

- Want to prank your friends? Captain Morgan has a Facebook app for you.

by Steve Hall    May-19-10    
Topic: Social



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