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CNN Commercializes Historic Event For Own Gain

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Why they're telling us about this four months after the fact is beyond us. And also besides the point. The important thought to take away from this Heimat Berlin-created CNN Go Beyond Borders project which celebrated...no, wait...usurped the celebration of the 20th Anniversary of the fall of the Berlin Wall is this: Must every historic event be marred by commercialism? Must every brand deface important events and landmarks just for its own commercial gain? Can any historic event take place without a dollar sign affixed to it?

Apparently not.

more »

by Steve Hall    May-19-10    
Topic: Guerilla, Outdoor, Worst



Tampax Seeks President of Tampon Fan Club

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It's sort of a cross between the oddity of Fruit of the Loom characters in your underwear and singing popsicles. It's a new French tampon campaign, Max Le Tampax

As Leonara Epstein deftly describes the campaign writing on The Frisky, "In a series of videos, we learn that Max and his Tampax friends attend a special school where they do exercises and parade around in their rainbow tampon uniforms and--what, is that a tail dragging on the ground?--oh God, it's the effing cotton string dangling between his legs."

Hmm. Strange indeed. And the campaign's purpose? To encourage people to compete for the position of president of the Max Le Tampax Fan Club. Seriously? The president of a tampon fan club? Just what's going on over there in France?

by Steve Hall    May-19-10    
Topic: Strange



David Droga Targeted by Alec Brownstein Imitator

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Just as it happened with the Million Dollar Homepage and Forehead advertising, Alec Brownstein's $6 Google AdWord buy, where he bought the names of creative directors and delivered a customized text message, has an imitator.

Before Brownstein has even had his 15 minutes of fame, Art Director Stacy Mann has copied the idea with an ad targeting David Droga that reads, "Looking for a great creative? A great creative is looking for you. hiremefroga5.blogspot.com."

The ad leads to a blog on which Mann has placed a portfolio of her work. Are you listening, David?

by Steve Hall    May-19-10    
Topic: Agencies, Online



Craftsman Makes Tool-Powered Video

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OK so we could swear we had written about this new work from Craftsman before but, alas, a site search turns up nothing. Launched two weeks ago, Craftsman Labs is out with a music video created entirely from the sound of its tools.

Cap Gun's Alex Fendrich directed and the arrangement was done by musician, composer and producer Kutiman. It brings back memories of that not so real Home Depot commercial by Benni Benassi and a bunch of bootylicious babes. Sadly, Craftsman employs no booty babes in its creation but the work is far more impressive.

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by Steve Hall    May-19-10    
Topic: Brands, Video



Lottery Determines Outcome of Babies' Lives

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Akin to Logan's Run or The Island or Gattica, the babies' lives in this BBDO Guerrero/Proximity-created commercial for Philippines charity Child Hope are, in a way, predetermined. Some are destined to become lawyers. Others, doctors. And, sadly, others, drug addicts. And, at least in this commercial, it's all determined at birth by a lottery system.

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by Steve Hall    May-19-10    
Topic: Cause



Canadians Paint Country Pink While Waiting For Doctors

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Hmm. If this is what universal health care is going to bring us, we're not sure it's as good as proponents claim. Apparently, there aren't enough skilled doctors in British Columbia to handle patient demand. Which seems to be causing a rash of exploding pink ejaculate all over the province's cubicles.

The effort, for Stop the Wait, comes from Spring.

by Steve Hall    May-18-10    
Topic: Cause, Strange



Ten Tips For Targeting Moms Online

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This is a guest post by Big Fuel Communications CEO Avi Savar. If you've every wanted to know anything about mommy bloggers and what brands are doing in this space then this article id for you.

Authentic Connections

Did Mom invent social media? Some say she did. And there is no arguing that she is driving it and helping it to evolve. There are 82 million moms across the U.S. of all ages. That's right, 82 million. And 26 million of them are mommy bloggers. And they are grassroots, Oprah-like brand advocates with loyal followers who can change the trajectory of a brand and its products.

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by Steve Hall    May-18-10    
Topic: Opinion, Research, Social, Trends and Culture



Revo Energy Drink Will Hit You With One Shot

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Here's some work out of the Ukraine for Revo Energy Drink. It's semi-NSFW (brief cartoon boobs) but other than that it's some nice CGI-less stop motion work from Kiev-based PROVID. During the one minute video we're taken through an energy drink-fueled day until the final message is delivered: one shot, one hit. Simple.

more »

by Steve Hall    May-18-10    
Topic: Commercials, Good



Perlorian Brothers Bring Trademark WTF-ness to 1-800-Contacts

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OK this has Perlorian Brothers written all over it but WTF? And then there's this. Eyes. Passion. Oddity. Retro weirdness. Yea, it's the Perlorian Brothers alright. Oh and then there's The Martin Agency's involvement too.

by Steve Hall    May-18-10    
Topic: Campaigns, Commercials, Strange



Cannes, Lions, Water and Death. Make it Stop

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So here's (gross, too long, lame) another Cannes Young Lions Film Festival Water Aid entry. And here's another (yawn). And another (copy-challenged but interesting ending). And even another (point taken but could you beat the concept to death a little longer?).

by Steve Hall    May-18-10    
Topic: Industry Events



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