It's amazing the amount of misinformation floating around. Apparently, one in five guys believe you're less likely to get a girl pregnant if you have sex standing up. Seriously? Who knew? Where do people formulate these ass-backwards beliefs?
Perhaps from the very marketing trying to address the misinformation.
Using a photo from former Ringling Brothers elephant trainer Sam Haddock, PETA ran an ad in this week's edition of PR News urging public relations agencies to stay away. The photo in the ad shows a baby elephant at Ringling's Center for Elephant Conservation training center with ropes around its legs and body. The headline reads, "Represent Ringling: Lose your reputation." And copy reads, "No amount of PR can make beating babies sound good."
The campaign aims to call attention to the alleged mistreatment of elephants by Ringling Brothers trainers.
Of the campaign, PETA EVP Tracey Reiman said, "Ringling Bros. is a public relations nightmare waiting to happen. There's not a PR team in the world that is slick enough to sell the beating of baby elephants, the whipping of tigers, and the use of chains, bullhooks, and electric prods on animals - all for the sake of a few cheap tricks."
So...whose up for the challenge?
JWT New York created Mustrash Talk with with Keith Hernandez to promote Bloomberg Sports fantasy baseball package. There's talk. There's trash. And there's a mustache.
As if recording two shows at once were some sort of amazing breakthrough, Sydney-based Three Drunk Monkeys is out with a couple of commercials that ask us to "try a new life with My Star." It kinda makes sense. After all, life is, indeed, quite different once you own a DVR. No one believes you until they actually get one. Then they join the religion.
But these spots? These spots (after the jump) are just weird.
We actually laughed. We never laugh at commercials. It takes a lot to make our jaded ass laugh. After all, there's so much appallingly awful advertising out there. So it was with joyful delectation we chuckled at this SapientNitro-created Footlocker commercial the agency created for the European market.
Speaking of ass, we see a couple enter an apartment and head for the bed in what appears to be a concerted effort to...get some ass. Though, as it turns out, the two engage in a different kind of ass play. The spanking kind. And the funny part? The guy getting spanked can name the brand (and year) of the sneaker with which he's being hit.
It's like Britney Spears decided to do a video inside a bird cage. Oh wait. That's not Britney Spears. It's TMZ's naughty girl dujour Miley Cyrus performing her new song, Can't be Tamed, inside, yea, a bird cage.
Yup. Like every starlet before her, Miley is now proclaiming, "I'm not a kid. I'm a hot pop star and I'm gonna be bad!" Billy Ray, she's fleeing the coop.
Wait, why are we even talking about a Miley Cyrus video? What does this have to do with advertising? Nothing except for the fact production company Mothership and visual effects company Digital Domain helped create the video.
Wait. That still has nothing to do with advertising.
Man versus animal. It's an age-old battle. And man usually wins. That's no different in this M&C Saatchi-created commercial for Australian telecom company Optus which pits an Italian football (soccer) team against a team of rhinos, cheetahs, ostriches, elephants and others.
Apparently, it's a secret match because we see a kid run through the woods and scale a fence to video the game. The effects are well done with nicely executed close calls and animal magic.
We just wish the animals won.
So if you're Mexican, you must be a wrestler, right? Or you must take siestas all the time and forget to shower, right? Well, that's what BBDO in Toronto thinks if its campaign for Quesada Mexican Grill is any indication.
In one ad we've got a dirty Mexican taking a nap. In another, we've got a family dressed in goofy wrestler costumes. The campaign's headline? Real Mexican Know Where to Get Real Mexican.
Hmm. A cause group disaster waiting to happen or an innocuous approach that leverages harmless stereotypes?
Though AgencySpy thinks Alec Brownstein is a jerk - and details why - we think the man is genius. He bought Google ad words for Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone so that when they Googled themselves they'd see an ad which read "Googling yourself is a lot of fun. Hiring me is fun too."
He got interviews with all but Tony Granger, offers from Reichenthal and Vitrone and landed a job at Y&R New York. Not bad for the $6 he spent buying the ads.
Did you know that 50 percent of the world's artistic heritage is in Italy? Did you know most Italians aren't impressed by this? Saatchi & Saatchi, Milan set out to change this anomaly with a social media campaign that would "encourage Italians to rediscover the artistic wonders of their country."
In planning the campaign, the agency wondered, "What do young Italians do on social networks?" The answer? They watch nonsense videos. So the agency set out to create a campiagn that would compare the much loved nonsense videos to viewing a masterpiece.
Facebook. YouTube. Planted nonsense videos. Here's how they did it all.