It Takes Skill to Smoke
Steering clear of the usual ill health imagery so commonly seen in anti-smoking ads, Michael Krivicka has created a commercial called Smoking Skills he hopes won't be seen as an anti-smoking commercial...until the end.
Taking the form of a beatbox video with artist Kenny Muhammad, Krivicka, along with producer James L. Percelay, hope the video will be seen as entertainment and not be immediately dissuaded because it isn't a blatant anti-smoking message.
Of course, as soon as you see the appearance of the first cigarette, you know exactly what it is. Nice work though. We especially love the word play at the end.