Southwest Says No to Racy PETA Ad

peta_proud_body_scan.jpg

No stranger to racy ads, Southwest has dubbed a new PETA ad "too sexy" for its in-flight magazine, Spirit. Pimping a vegan diet, the ad shows a security scan of a woman in her underwear with the words, "Be Proud of Your Body Scan: Go Vegan."

Southwest Airlines Senior Account manager Diane Ciaglia told PETA the ad is "too provocative to run in our publication."

Countering Southwest, PETA Senior VP Dan Mathews said, "Our ad is less sensational than many of Southwest's own promotions. The airline may have canned it because the company is based in Dallas, the heart of the beef belt."

PETA may have a point when it claims Southwest might be talking out of both sides of its mouth. One need only take a look at Hostesses in Hotpants and Don't #$*!% Me Over.

by Steve Hall    May-21-10   Click to Comment   
Topic: Brands, Campaigns, Racy   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: